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Turning Word of Mouth into a Mass Medium


These days turning word of mouth into a mass medium could not be any easier, and a single individual has the power to influence hundreds, thousands, or even millions of consumers from the comfort of their own home.

As some of us will remember there was a time when people would ask their friends and family for recommendations on new products or brands... there was no option to "Google it", look at reviews on Amazon or TripAdvisor, or ask for opinions and advice in a forum.

Every brand and every organisation needs to engage with their consumers and identify those with the power to influence others!

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