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Using web listening and online communities to enhance social media research strategy for financial sector Part I

Financial organisations are becoming increasingly more involved in engaging with their customers using social media. Finding out what your customers are saying about your brand and your competitors’ brands on the internet is now a prerequisite for:

- Evaluating your integrated media strategy
- Driving customer intelligence through your organisation

DigitalMR is a global social media research specialist. We use web-listening to produce our unique monthly syndicated banking report, based on comments posted via a range of relevant finance related websites and open access social media platforms. We integrate these findings with other market research techniques to provide business insights in the finance sector.

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