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A Comprehensive View of Opinion Panels and Online Research

The objective of this paper is to serve as a comprehensive guide for users of panels and online research, especially those users who are just about to start engaging with these market research methods. It attempts to take a holistic view on panels and discuss issues ranging from panel recruitment, management and quality to the technology required and the relevant accounting and finance considerations that revolve around panels. The paper presents more of a "how to" (and "what not to") approach to panels, its practical applications for MR agencies lie in the implementation and management of panels. From the MR users' perspective, it is a guide that can help select an appropriate panel research provider.


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