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Needs-based Customer Segmentation

Customer Segmentation is not a new thing, but this eBook highlights:

  • Why segmentations based on needs are the only proper way to segment your audience
  • Why it pays to identify customers based on their needs as opposed to demographics or psychographics
  • How to enhance customer targeting with appropriate messaging
  • How the approach will save marketing money and deliver higher revenues

With social media, big data and predictive analytics added to the mix this ebook becomes a must-read for the savvy marketers out there who are looking for the next big thing.

Click here for the eBook

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