Needs-based Customer Segmentation

Customer Segmentation is not a new thing, but this eBook highlights:

• Why segmentations based on needs are the only proper way to segment your audience
• Why it pays to identify customers based on their needs as opposed to demographics or psychographics
• How to enhance customer targeting with appropriate messaging
• How the approach will save marketing money and deliver higher revenues

With social media, big data and predictive analytics added to the mix this ebook becomes a must-read for the savvy marketers out there who are looking for the next big thing.