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The mission of next generation marketing research should be: Connecting the Dots

18th of April 2013
by Michalis Michael and Steve Alexander
New Techniques

Within market research, the notion of ‘connecting the dots’ is not new, if anything it may have been over-used to describe the ...

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The pressure to perform - ESOMAR CEE FORUM in Prague

3rd of April 2013
by Michalis Michael
Human Connections

I had the pleasure of participating at the 2nd annual Central Eastern European (CEE) ESOMAR Forum in Prague as a speaker on ...

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