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The 3 Things You Should Get Right If You Use Social Media Listening

17th of February 2015
by Michalis Michael
New Techniques

Social media listening has many names; the most accurate term to describe this new marketing discipline is probably Active Web Listening. “Web” ...

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Market Research as we know it is perfectly unsuited for the digital economy

4th of February 2015
by Michalis Michael
The Future of MR

In the January 2015 edition of Research World – the ESOMAR monthly magazine – there is an article that I co-authored with ...

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