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The 3 Things You Should Get Right If You Use Social Media Listening

17th of February 2015
by Michalis Michael
New Techniques

Social media listening has many names; the most accurate term to describe this new marketing discipline is probably Active Web Listening. “Web” ...

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Market Research as we know it is perfectly unsuited for the digital economy

4th of February 2015
by Michalis Michael
The Future

In the January 2015 edition of Research World – the ESOMAR monthly magazine – there is an article that I co-authored with ...

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