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How Many Micro Influencers Equal One Celebrity Brand Ambassador?

19th of February 2019
by Michalis Michael
Marketing

One would think this is an easy question to answer; just count their number of followers... Well, sadly it is not that ...

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Are the Words ‘Market Research’ Dirty Words for Some Marketers?

5th of February 2019
by Michalis Michael
Market Research Trends

Yes! I thought I should get the answer to the title question out of the way, not that it wasn’t obvious what ...

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