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On Inspiration: Improving the world while we help our business

29th of June 2011
by Nicos Rossides
Market Research Trends

I have written on the topic of how emotion almost invariably wins over rationality. Utility maximizing behavior, the kind where we weight ...

What can the record industry teach us about utilising “earned media”?

15th of June 2011
by Steve Cooke
Social Media

Many organisations now classify their marketing efforts into the categories of “owned, bought and earned media” – especially when focusing on interactive ...

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On Inspiration: Improving the world while we help our business

What can the record industry teach us about utilising “earned media”?

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