DigitalMR Blog | Market Research Trends

Probably the best next generation market research blog on the web

Insights Innovation Exchange NA - social media monitoring interview with Michalis Michael

23rd of June 2014
by Sophia Papagregoriou
Market Research Trends

While attending the recent Insight Innovation Exchange NA, our CEO Michalis Michael had the opportunity to discuss social media monitoring: sentiment, its ...

Battle of the New MR Methodologies!

3rd of June 2014
by Michalis Michael
Market Research Trends

Text Analytics VS. Social Media Monitoring VS. MROC’s VS. Mobile On June 16-18, 2014 the Insight Innovation Exchange Conference will take place ...

Is there anything left unsaid about social media research and marketing?: Part 2

6th of February 2014
by Michalis Michael
Market Research Trends

Part 2: Short intercept surveys Vs long surveys, days after an event The first blog post of this series was about EFM (Enterprise ...

Driving Better Business Decisions with Social Media Research and the Internet of Things

28th of November 2013
by Costis Kompis
Market Research Trends

A few weeks ago, I had the fortune to participate in the Inaugural ‘Internet of Things World Forum’ that took place in ...

How to use Gamification in online market research

5th of June 2013
by Michalis Michael
Market Research Trends

DigitalMR recently won the Ovum Enterprise Gamification Award and so I was inspired to write a blog post about it. Gamification is ...

Microsoft plagiarising DigitalMR, or is this just an innocent coincidence?

12th of June 2014
by Sophia Papagregoriou
Market Research Trends

I think you would all agree that if an SME sees a large and globally renowned company standing behind the same arguments ...

Social Media Monitoring vs Traditional Market Research

16th of April 2014
by Monica Mojumder
Market Research Trends

Once in a while we hear others speak but do not register what they really are saying. Sometimes we may jump in ...

Is there anything left unsaid about social media research and marketing?: Part 1

18th of December 2013
by Michalis Michael
Market Research Trends

I am sitting here thinking about how I can write something on social media marketing and consumer insights that: has not been discussed ...

Online market research in emerging markets

24th of June 2013
by Marina Gkiza and Michalis Michael
Market Research Trends

Is this the right time? Making a difference in the Market Research landscape is easier said than done, especially if you’re one of ...

Why do brand specialists need market research? Communication companies and market research tools: a match made in heaven

9th of January 2013
by Marcin Stepan
Market Research Trends

Letizia Affinito, the managing director of Brandnew MC which is an Italian communication and marketing company, took a moment out of her ...