DigitalMR Blog | Market Research Trends

Probably the best next generation market research blog on the web

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Postcards from Silicon Valley - part two

10th of May 2012
by Michalis Michael
Market Research Trends

Improve your Social Media Marketing In last week’s blog I spoke of my recent trip to Silicon Valley where I had meetings ...

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Postcards from Silicon Valley - part one

17th of April 2012
by Michalis Michael
Market Research Trends

I recently had the good fortune to visit Silicon Valley as part of a Digital Media & Marketing initiative arranged by the ...

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Private Online Communities

18th of July 2011
by Michalis Michael and Shahidul Hassan
Market Research Trends

Private Online Communitites (POCs) for co-creation are a highly effective marketing and market research tool, particularly in markets of intense competition or ...

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Doing Business in Russia

24th of May 2011
by Michalis Michael
Market Research Trends

Last month I was at a MASMI client event in Moscow, presenting on Social Media Research and Marketing. MASMI had good reason ...

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Horses for Courses: The Folly of Dichotomies

17th of March 2011
by Nicos Rossides
Market Research Trends

Our positivist, Cartesian way of thinking likes dichotomies: black / white, traditional / nontraditional; qual / quant, evaluative / prescriptive, empirical / normative, new media / old media…you ...

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Google's foray into MR: A Giant Frenemy?

30th of April 2012
by Nicos Rossides
Market Research Trends

It was bound to happen. Google is now officially a player in the MR world. The global giant launched Google Consumer Surveys ...

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Difference between asking and listening

28th of September 2011
by Steve Cooke
Market Research Trends

The market research industry was founded on its ability to ask the right questions to samples of the right people. In the ...

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On Inspiration: Improving the world while we help our business

29th of June 2011
by Nicos Rossides
Market Research Trends

I have written on the topic of how emotion almost invariably wins over rationality. Utility maximizing behavior, the kind where we weight ...

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Is your research supplier methodology agnostic?

15th of April 2011
by Steve Cooke
Market Research Trends

Joan Lewis is Procter & Gamble’s global consumer and market knowledge officer. As a key representative of one of the largest ...

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The Top-5-Hot Vs. Top-5-Not Issues for Market Research

8th of March 2011
by Steve Cooke
Market Research Trends

As part of the Next Generation Market Research (NGMR) collaboration we were invited to share our view on the 10 most important ...

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