DigitalMR Blog | Market Research Trends

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Postcards from Silicon Valley - part two

10th of May 2012
by Michalis Michael
Market Research Trends

Improve your Social Media Marketing In last week’s blog I spoke of my recent trip to Silicon Valley where I had meetings ...

Postcards from Silicon Valley - part one

17th of April 2012
by Michalis Michael
Market Research Trends

I recently had the good fortune to visit Silicon Valley as part of a Digital Media & Marketing initiative arranged by the ...

Private Online Communities

18th of July 2011
by Michalis Michael and Shahidul Hassan
Market Research Trends

Private Online Communitites (POCs) for co-creation are a highly effective marketing and market research tool, particularly in markets of intense competition or ...

Doing Business in Russia

24th of May 2011
by Michalis Michael
Market Research Trends

Last month I was at a MASMI client event in Moscow, presenting on Social Media Research and Marketing. MASMI had good reason ...

Horses for Courses: The Folly of Dichotomies

17th of March 2011
by Nicos Rossides
Market Research Trends

Our positivist, Cartesian way of thinking likes dichotomies: black / white, traditional / nontraditional; qual / quant, evaluative / prescriptive, empirical / normative, new media / old media…you ...