DigitalMR Blog | New Techniques

Probably the best next generation market research blog on the web

Is there anything left unsaid about social media research and marketing?: Part 3

14th of August 2014
by Michalis Michael
New Techniques

Part 3: Sentiment And Semantic Analysis It took a bit longer than anticipated to write Part 3 of a series of posts ...

Thinking, Fast and Slow: The Social Media Research Perspective

22nd of May 2014
by Nicos Rossides
New Techniques

Nobel laureate Kahneman has written a seminal book on the different types of thinking processes we humans deploy. In “Thinking, Fast and ...

Digital Business Models

4th of March 2014
by Nicos Rossides
New Techniques

A business model defines how a business makes money. A digital business model is therefore a recasting of the question in terms ...

Leverage the surroundings to impact online community member creativity

3rd of September 2013
by Michalis Michael and Nigel Lutale
New Techniques

Last week, I went to visit my ageing parents, they are 72 and 74 and they live in a village in Cyprus ...

The mission of next generation marketing research should be: Connecting the Dots

18th of April 2013
by Michalis Michael and Steve Alexander
New Techniques

Within market research, the notion of ‘connecting the dots’ is not new, if anything it may have been over-used to describe the ...

The Positive Effect of Negativity

4th of August 2014
by Michalis Michael
New Techniques

Whenever something unexpected happens in life, some of us pause; we look up and we try to figure it out. Especially if ...

Life without internet

2nd of April 2014
by Michalis Michael
New Techniques

The denial of service attack (DOS) on SurveyGizmo last week made me sit back and think ‘how could we ever go back ...

How to use Big Data Analytics to improve performance

30th of September 2013
by Michalis Michael
New Techniques

Big data is a buzzword; the definition of a ‘buzzword’ is: something that everyone talks about; different people understand different things, everyone ...

SEO for “Online Community”

9th of August 2013
by Michalis Michael
New Techniques

Our company - being a provider of an online community platform for co-creation and insights - is interested in being associated with the term ...

Private Online Communities – why being the perfect dinner party host is the path to deeper insight for co-creation.

18th of April 2011
by Steve Cooke
New Techniques

The dramatic growth in use of social media by consumers has fuelled a corresponding increase in the use of Private Online Communities ...

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