DigitalMR Blog | Social Media

Probably the best next generation market research blog on the web

Why social media engagement isn’t just a numbers game

9th of October 2012
by Steve Cooke
Social Media

Traditional media measurement has always been pretty straightforward and transparent. TV programmes win ratings battles on the number of viewers they attract, ...

Needs based segmentation – Why it pays to do some things worse than your competitors!

9th of October 2012
by Steve Cooke
Social Media

Needs based customer segmentation is a fascinating approach that helps get to the heart of what your customers want, and how to ...

Are comments on Facebook the same as advertising? Compulsory social media monitoring could be moving one step closer.

13th of August 2012
by Steve Cooke
Social Media

If you were to comment on a brand’s Facebook page would that constitute advertising? Well, according to a new ruling made by ...

Mass Amateurization

18th of July 2012
by Nicos Rossides
Social Media

In my previous post (Here Comes Everybody) I talked about Clay Shirkey’s views on how the internet has enabled consumers to become ...

Where is your social media research department?

6th of July 2012
by Steve Cooke
Social Media

Most organisations place great focus on putting their customers first and take every opportunity to remind anyone who will listen, how important ...

The power of negative thinking – customer gripes are good for online advocacy

9th of October 2012
by Steve Cooke
Social Media

Imagine a world where everyone is unfailingly positive and complimentary. Negative thinking and comments are not tolerated and we only speak in ...

Using social media research to mobilise your Facebook fans

4th of September 2012
by Steve Cooke
Social Media

Many organisations are sitting on a huge resource, uncertain of how much it is actually worth or how to go about monetising ...

Gherkins for breakfast - a better perspective on social media research through roundtable discussion

2nd of August 2012
by Steve Cooke
Social Media

Standing 180m high, the Swiss Re building or “Gherkin” as it’s more affectionately known, is one London’s tallest buildings. As such it ...

The London 2012 Social Media Olympics

16th of July 2012
by Steve Cooke
Social Media

With just a couple of weeks to go, tension is building as the world’s media spotlight turns its glare to London and ...

How strong is your brand’s digital influence at the “zero moment of truth”?

20th of June 2012
by Steve Cooke
Social Media

To remain competitive, retailers are striving to offer their customers a far better multi-channel shopping experience. Customers want to be able to ...

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