DigitalMR Blog | Social Media

Probably the best next generation market research blog on the web

From sales to advocacy – the new holy grail for social media marketers

30th of November 2011
by Michalis Michael
Social Media

Two great ways to spread your message across online media Traditional models for building a sales funnel or sales pipeline would typically ...

Getting started with Social Media Monitoring (SMM)

6th of October 2011
by Steve Cooke
Social Media

If you want to set-up an SMM programme or get more out of your existing one, here are some handy tips to ...

DigitalMR disagree with the ESOMAR Social Media Research Guideline.

1st of August 2011
by Michalis Michael
Social Media

MRS still in consultation… We would like to convey DigitalMR’s perspective on harvesting posts from the web for the purpose of sentiment ...

Listen first – ask later

7th of April 2011
by Michalis Michael
Social Media

As market researchers, we spend a lifetime asking questions. To attain insight, it is in our DNA to ask questions in order ...

The Droids are taking over - As Google Android becomes no.1, what do customers think of smartphones?

14th of February 2011
by Steve Cooke
Social Media

Since the previous blog, on mobile research and the use of smartphones it has been announced that Android is now the world ...

Why research and web listening provide a great opportunity to recruit members to private online communities

2nd of November 2011
by Steve Cooke
Social Media

Setting up a private online community (POC) can be a daunting prospect. There are many issues to think about, from technology platforms ...

The Great Privacy Debate – is Market research at the crossroads?

5th of September 2011
by Michalis Michael
Social Media

Understanding the difference between social media research and traditional research If an individual posts a comment on an open-access website which is ...

What can the record industry teach us about utilising “earned media”?

15th of June 2011
by Steve Cooke
Social Media

Many organisations now classify their marketing efforts into the categories of “owned, bought and earned media” – especially when focusing on interactive ...

How social media research can put the customer at the heart of your business

14th of February 2011
by Michalis Michael
Social Media

Being customer focused or customer-centric is a rallying call for most businesses these days. After all, if you don’t look after your customers ...

Don’t gatecrash my community

19th of November 2010
by Steve Cooke
Social Media

Another type of privacy breach reported recently by the Wall Street Journal (WSJ), was the web-scraping of information from behind the password ...

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