DigitalMR Blog | Social Listening | Online communities

Research on the move

26th of January 2011
by Steve Cooke
New Techniques

Mobile research used to be largely restricted to simple, short text based surveys through SMS. Although the use of graphics and pictures could ...

Are we all “panelled out”?

13th of December 2010
by Steve Cooke
New Techniques

Response rates to traditional surveys have been steadily dropping for years, telephone interviewing has been hit by the increase in mobile-only households ...

Will leaky data affect market research?

19th of November 2010
by Steve Cooke
Social Media

There has been a lot of coverage and debate recently regarding the issue of social media and privacy. Recently the Wall Street ...

DigitalMR Launch Event - Waterloo Sunset, DigitalMR Sunrise

17th of October 2010
by Steve Cooke
DMR

On the night of September 28th , The Deck of the National Theatre, all lit in blue, was home to a unique ...

The brave new world of web based research

4th of October 2010
by Steve Cooke
New Techniques

More than a decade ago, when clients wanted faster, cheaper and more flexible research, the charge was led by software companies providing ...

Improving your focus – Moving your focus groups online

30th of December 2010
by Steve Cooke
New Techniques

Harnessing web-based technology to improve market research delivery is what we are all about at DigitalMR. And one area of research that ...

Don’t gatecrash my community

19th of November 2010
by Steve Cooke
Social Media

Another type of privacy breach reported recently by the Wall Street Journal (WSJ), was the web-scraping of information from behind the password ...

Defining Social Media Research - Postcards from the MRS Social Media Research conference

17th of October 2010
by Michalis Michael
Social Media

For those who missed the conference on September 23rd – it proved to be a very interesting day. For my part, I ...

The Surf’s Up – How are you dealing with the data Tsunami?

4th of October 2010
by Michalis Michael
Market Research Trends

Today, it is easier than ever to find out what consumers want and how they behave. Online traffic, transactional data and several ...

Welcome to the DigitalMR blog

4th of October 2010
by Michalis Michael
DMR

The DigitalMR blog is where we debate all things digital – covering marketing and communications issues, trends in market research, including online ...