DigitalMR Blog | Social Listening | Online communities

Private Online Communities for Insights on Demand

25th of June 2018
by Sophia Papagregoriou
The Future of MR

WHAT IS IT? Fully customisable DIY Online Communities for consumer engagement, brand advocacy, insights, and co-creation. HOW DOES IT WORK? By combining ...

The future of consumer (actual) behaviour tracking

5th of February 2018
by Michalis Michael
The Future of MR

If you follow any of the DigitalMR (DMR) content online, you will know that we often speak about the 3 main avenues ...

Survival of the fittest on planet "Market Research"

27th of December 2017
by Michalis Michael
The Future of MR

As a blogger, I always try to go for fancy titles that will hopefully attract readers; the problem with fancy titles ...

Images are the New Text in Social Media

18th of August 2017
by Michalis Michael
The Future of MR

“A picture is worth a thousand words” is an old adage that holds true today just as it did in 1911 ...

Integration of Surveys, Social and Sales
The Triple S combo was the Holy Grail, but it has been found now

12th of June 2017
by Michalis Michael
New Techniques

Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before ...

Will Market Research practitioners ever overcome their Social Listening doubts?

22nd of February 2018
by Michalis Michael
The Future of MR

Even though I suspect the reasons, I am still amazed with how slow the adoption of social media listening has been, by ...

A View on the Future of Asking Questions for Market Research

2nd of January 2018
by Michalis Michael
The Future of MR

I wish you a Healthy & very Happy 2018, dear readers; this is the second of a series of four blog ...

Choosing the right Social Media Monitoring tool for Market Research

27th of November 2017
by Michalis Michael
The Future of MR

There are currently over 1,000 social media monitoring tools on the market, so no wonder buyers find it hard to ...

What does the future of Market Research look like? Can it be democratised?

3rd of July 2017
by Michalis Michael
The Future of MR

MROCs (Market Research Online Communities) and the ability to harvest posts from the social web and analyse them using artificial intelligence ...

The role of Image Analytics in Social Media Monitoring

31st of May 2017
by Michalis Michael
The Future of MR

Up to now, apart from having the ability to access the relevant posts, text analytics and Natural Language Processing (NLP) have been ...