There are currently over 1,000 social media monitoring tools on the market, so no wonder buyers find it hard to ...

  MROCs (Market Research Online Communities) and the ability to harvest posts from the social web and analyse them using artificial intelligence ...

Up to now, apart from having the ability to access the relevant posts, text analytics and Natural Language Processing (NLP) have been ...

In 2014, the first time we were interviewed by Forrester about MROCs (Market Research Online Communities), a term they coined, we told ...

As promised last week, here I am writing another blog post as I travel at 300 km/hour on the Eurostar towards ...

  “A picture is worth a thousand words” is an old adage that holds true today just as it did in 1911 ...

  Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before ...

During the past three weeks I travelled 10 time zones east and west of GMT, to present at three different ESOMAR events ...

Having the ability to know the future turn of events is a human obsession. Unless we are declared prophets by some religion ...

I know I should be writing at least 4 blog posts per month, but somehow I only manage to do one. Call ...