Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before ...

During the past three weeks I travelled 10 time zones east and west of GMT, to present at three different ESOMAR events ...

Having the ability to know the future turn of events is a human obsession. Unless we are declared prophets by some religion ...

I know I should be writing at least 4 blog posts per month, but somehow I only manage to do one. Call ...

These are some really big questions, probably too big to handle in one blog post. We have to start somewhere though; this ...

Up to now, apart from having the ability to access the relevant posts, text analytics and Natural Language Processing (NLP) have been ...

In 2014, the first time we were interviewed by Forrester about MROCs (Market Research Online Communities), a term they coined, we told ...

As promised last week, here I am writing another blog post as I travel at 300 km/hour on the Eurostar towards ...

When I read titles such as this one in articles or blog posts, I expect that the author’s answer is a YES ...

There are many forms of ambiguity in social media posts, with the most popular being sarcasm. Sometimes it is confused or used ...