DigitalMR Blog | Social Listening | Online communities

How Many Micro Influencers Equal One Celebrity Brand Ambassador?

19th of February 2019
by Michalis Michael
Marketing

One would think this is an easy question to answer; just count their number of followers... Well, sadly it is not that ...

8 Things Data Driven Organisations Do Better Than Their Competitors

22nd of January 2019
by Michalis Michael
Business Intelligence

Without a doubt it pays to be data driven. McKinsey Global Institute reports that data-driven organisations are now 23 times more likely ...

Social Media Intelligence

8th of January 2019
by Michalis Michael
Business Intelligence

As one would expect, social media intelligence (or just social intelligence) came up as a subject at the “Social Intelligence World” conference ...

Why Your Brand Should Build an Ambassador Community

24th of October 2018
by Sophia Papagregoriou
Marketing

Influencer marketing has been around as a form of marketing for years, more years than one would think, but only recently ...

Private Online Communities for Insights on Demand

25th of June 2018
by Sophia Papagregoriou
The Future of MR

WHAT IS IT? Fully customisable DIY Online Communities for consumer engagement, brand advocacy, insights, and co-creation. HOW DOES IT WORK? By combining ...

Are the Words ‘Market Research’ Dirty Words for Some Marketers?

5th of February 2019
by Michalis Michael
Market Research Trends

Yes! I thought I should get the answer to the title question out of the way, not that it wasn’t obvious what ...

2019 Predictions on the Future of Market Research

15th of January 2019
by Michalis Michael
The Future of MR

It has almost become a tradition for DigitalMR to offer predictions on the future of the customer insights industry in December or ...

How does Market Research Rank on Usefulness for Human Life?

31st of December 2018
by Michalis Michael
Human Connections

I often wonder if my life’s work was necessary and if it deserved to be paid with currency that buys real products ...

Accurate Social Insights using Artificial Intelligence

2nd of July 2018
by Sophia Papagregoriou
The Future of MR

WHAT IS IT? Social Listening & Analytics with the highest possible sentiment (≥75%) and topics (≥80%) accuracy in any language. HOW DOES ...

Will Market Research practitioners ever overcome their Social Listening doubts?

22nd of February 2018
by Michalis Michael
The Future of MR

Even though I suspect the reasons, I am still amazed with how slow the adoption of social media listening has been, by ...