Giving your online advocacy a turbo boost
Amplify your message with DigitalMR’s Accelerated Customer Advocacy Model
So, your organisation has set up a Facebook page, you’ve created a Linked-In profile, you’re a regular Tweeter and of course you have a blog. You have fans and followers who join in to your discussions and regularly forward your content to their friends.
This is quite a typical scenario for an organisation that has a social media “presence” but ultimately how are you using this platform to create advocacy in order to drive sales? It’s been said many times (especially by us!)
that Advocacy is the new holy grail of social media. It’s probably the most cost effective way to amplify your message online because if done correctly, your customers are doing your marketing for you.
Advocacy is especially effective within the online areas you don’t own - your earned media space – where other people are blogging and commenting about your brand.
We are also big fans of advocacy because many studies suggest that messages from peers and friends wield more influence over customers than traditional advertising.
With it being both relatively cheap and effective it’s no wonder organisations are queuing up to encourage customers to communicate positively about their brands. Unfortunately many organisations adopt a scattergun approach to laying the foundations on which to build the advocacy that will become so beneficial to them.
Here’s the good news. DigitalMR have outlined a comprehensive new approach to building advocacy with its latest white paper. Our Accelerated Customer Advocacy Model (ACAM) is a toolkit that will give your advocacy a real turbo boost. Within the paper you can follow clear and detailed steps to rapidly accelerate your customer advocacy and influence online. This systematic approach includes guidance on:
- Defining, identifying and selecting key influencers.
- Topping up influencer lists with active web listening and targeted advertising
- How to engage and activate influencers, the role of private online communities
- Social CRM in the advocacy process
- Improving advocacy and increasing influence nodes
- ROI, measurement and improvement.
We believe ACAM will become a key business asset. By following the simple steps laid out in the paper you will gain a better perspective on how to meet your social media objectives.
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