How To Check If Your Social Listening & Analytics Is Appropriate For Customer Insights

"Before we start sharing real data and case studies from social listening, we thought it prudent to explain how this is properly done for market research purposes. The most important notion to be understood and accepted is that unlike the way DIY social media monitoring tools work, in order to achieve the required data accuracies that are of paramount importance for market research purposes, a 3-4 week human-led set-up phase is needed..." 

As promised, here is the second article by @DigitalMR_CEO on ESOMAR Research World Connect, and there's more to come!


Share this article: