Why It’s Better To Be In Luxury Goods Than In Services

"Not all product categories are created equal when it comes to sentiment on social media; some enjoy the admiration of their customers, and some have to deal with their wrath on a constant basis.

We probably need to clarify at this point that when we say “Social Media”, we define it in its broadest possible meaning..." 

Here is the 3rd article of the Social Media Listening series, by @DigitalMR_CEO on ESOMAR Research World Connect.