Social Media Listening for Qualitative Research Webinar
Originally Presented Live to Qualitative Research Consultants


The web is the biggest focus group in the world   Why watching this webinar will be useful to you:

  • Social media listening opens a window into your customers' lives at a time when consumers have control over the health and equity of brands and organisations
  • Social listening can enhance your traditional market research methods and sometimes replace them
  • Discover how accurate social media listening is done, and keep your expectations high
  • The web is the largest focus group in the is also quantitative and it is always on
  • Knowing what is being said about your brand or organisation and how it benchmarks against competitors will help you manage your brand image and online reputation