Why watching this webinar will be useful to you:

• Social media listening opens a window into your customers' lives at a time when consumers have control over the health and equity of brands and organisations
• Social listening can enhance your traditional market research methods and sometimes replace them
• Discover how accurate social media listening is done, and keep your expectations high
• The web is the largest focus group in the world...it is also quantitative and it is always on
• Knowing what is being said about your brand or organisation and how it benchmarks against competitors will help you manage your brand image and online reputation