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TREND DISCOVERY

For new product development, knowing the next big consumer trend is priceless

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WHAT MAKES listening247® BETTER?

Discover new trends by accurately analysing online posts in any language, country and product category.

POST GATHERING METHOD

Identify the right post gathering method using the right keywords, authors and sources.

EMERGING & DECLINING TRENDS

Daily tracking the use of the selected keywords to identify up- or downward movement.

AI
DRIVEN
INSIGHT

Use custom machine learning models to identify conversation drivers in millions of online posts.

ALL VERTICALS, LANGUAGES, COUNTRIES

A general trend finder for the whole planet or a singular trend around a product category in one language and one country.


 

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The Web is the Biggest Focus Group in the World, and it is Always on!

 

 

CASE STUDY - BEVERAGES


Background & Objectives: A well known beverage manufacturer was interested in exploring consumer conversations around eating out, in order to discover trends that can be leveraged by their brand in the local market.  
Country & Language: Morocco, Arabic & French  
Data Sources: Blogs, Forums, News (editorial), Reviews, Videos (YouTube), Facebook, Instagram
Methodology: Data was gathered as a one-off for the past year, using 12 keywords per language. The data was annotated with brands, sentiment, and main topics of conversation using AI models.
Deliverables & Outcome: Annotated data and Excel tables were provided to the client’s market research agency (DMR partner) who in turn provided the client with a PowerPoint report with insights and recommendations around trends that helped them plan their HORECA strategy.

 


 

 

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FOR AGENCIES

  • Access cost-effective digital solutions to provide cutting-edge service to clients
  • Unlock a new revenue stream by adding the most important data source for trend discovery
  • Impress your clients with interactive dashboards and reports with conclusions and recommendations
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FOR BRANDS

  • Be the first to inform your new product development with the latest trends
  • Develop and go to market with the most innovative products ahead of competition
  • Know the future before it happens
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