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TREND ANALYSIS & DISCOVERY

For new product development, knowing the next big consumer trend is priceless. Using our AI Trend Analysis Software allows businesses to create innovative products that meet the evolving needs and desires of their customers, differentiate themselves from their competitors, and make informed decisions about their marketing strategies.

WHAT MAKES listening247® BETTER?

Discover new trends by accurately analysing online posts in any language, country and product category. By leveraging advanced analytics tools and natural language processing techniques, businesses can sift through large volumes to perform a social media trend analysis and identify emerging trends, patterns, and sentiments.

POST GATHERING METHOD

Identify the right post gathering method using the right keywords, authors and sources. An Online Trend Analysis Tool is important to identify the most relevant keywords and sources for the target audience and product category in order to gather the most informative data.

IDENTIFY EMERGING & DECLINING TRENDS

Daily tracking the use of the selected keywords to identify up- or downward movement. Monitor the frequency and context of keyword usage with the help of a tool that identifies trends and cycles, and gain valuable insights into emerging trends and shifts in consumer sentiment, assess the effectiveness of marketing campaigns and promotions, address negative feedback and complaints, and gain a competitive advantage in the industry.

AI
DRIVEN
INSIGHT

Use custom machine learning models to identify conversation drivers in millions of online posts. AI Trend Analysis Software can evaluate vast amounts of data and identify patterns and trends in online conversations that help to gain a deeper understanding of the target audience.

ALL VERTICALS, LANGUAGES, COUNTRIES

A general trend finder for the whole planet or a singular trend around a product category in one language and one country. A Consumer Trend Analysis tool can be an advantage to businesses to gain a broad understanding of the latest consumer trends and behaviours or identify the most popular topics, themes, and conversations taking place around a specific product or service in a particular region or market.


 


The Web is the Biggest Focus Group in the World, and it is Always on!

 

 

CASE STUDY - BEVERAGES


Background & Objectives: A well known beverage manufacturer was interested in exploring consumer conversations around eating out, in order to discover trends that can be leveraged by their brand in the local market.  
Country & Language: Morocco, Arabic & French  
Data Sources: Blogs, Forums, News (editorial), Reviews, Videos (YouTube), Facebook, Instagram
Methodology: Data was gathered as a one-off for the past year, using 12 keywords per language. The data was annotated with brands, sentiment, and main topics of conversation using AI models.
Deliverables & Outcome: Annotated data and Excel tables were provided to the client’s market research agency (DMR partner) who in turn provided the client with a PowerPoint report with insights and recommendations around trends that helped them plan their HORECA strategy.

 


 

 

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FOR AGENCIES

  • Access cost-effective digital solutions to provide cutting-edge service to clients
  • Unlock a new revenue stream by adding the most important data source to identify emerging trends
  • Impress your clients with interactive dashboards and reports with conclusions and recommendations
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FOR BRANDS

  • Be the first to inform your new product development with the latest trends
  • Develop and go to market with the most innovative products ahead of competition
  • Know the future before it happens
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