Background & Objectives: A well known beverage manufacturer was interested in exploring consumer conversations around eating out, in order to discover trends that can be leveraged by their brand in the local market.
Country & Language: Morocco, Arabic & French
Data Sources: Blogs, Forums, News (editorial), Reviews, Videos (YouTube), Facebook, Instagram
Methodology: Data was gathered as a one-off for the past year, using 12 keywords per language. The data was annotated with brands, sentiment, and main topics of conversation using AI models.
Deliverables & Outcome: Annotated data and Excel tables were provided to the client’s market research agency (DMR partner) who in turn provided the client with a PowerPoint report with insights and recommendations around trends that helped them plan their HORECA strategy.