This informative material consists of 3 case studies covering tobacco industry, quick service restaurant and soft drinks industry. These case studies explain how key consumer trends can be discovered as they are emerging using Social Intelligence and AI.

Asking questions in surveys is not enough for a truly 360° CX Measurement. It is important that both internal (client owned) and external (e.g. social intelligence) data is included as part of an organisation's CX management programme. This infographic case study is about integrating unstructured data from multiple sources, in ...

Buying behaviour is rapidly changing in response to the covid-19 outbreak. Consumers around the world are facing new challenges every day, which creates new needs and expectations (both short term and long term) from the brands whose products and services they use. It is important that every brand and organisation is able ...

The coronavirus pandemic is affecting all aspects of our lives, both as market researchers and as humans. What is obvious, is that all face to face data collection has to be turned into online or telephone interviews/interactions, otherwise it will simply not happen.  Online communities or MROCs enable us to manage ...

  These days turning word of mouth into a mass medium could not be any easier, and a single individual has the power to influence hundreds, thousands, or even millions of consumers from the comfort of their own home. As some of us will remember there was a time when ...