• Pixma

    Much more than just social media monitoring

    Monitor the web for your brand and competitors
    Manage your reputation online
    Identify influencers and leads
    Sentiment accuracy >85%
    Topic and subtopic analysis
    iMac Responsive
  • Pixma
    Open a window into
    your
    customers’ lives
    Give your customers a voice
    24/7 customer engagement
    Actionable customer insights
    Co-create content online
    Turn customers to marketers
    iMac Responsive
    iPad Responsive
    iPhone Responsive

Discover next generation market research today!


eListen
Are you listening? Can your brand afford to ignore what customers are saying online? DigitalMR’s social media monitoring solution has cracked the code of multilingual sentiment analysis for big data harvested from social media and other online sources. By using eListen for your web listening needs, you can now monitor and manage your brands effectively and with less effort.
 

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eCommunities
Gone are the days when brands could control their equity through advertising. This is the era of consumer engagement. eCommunities is an award winning platform for custom private online communities that can help you engage in a dialogue with your customers. Platform activities such as bulletin boards and video diaries have been developed for true customer insights and co-creation. 
 

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Online Research
Online market research shouldn’t be boring. We employ modern, interactive, and fun ways to collect data using any connected device, from mobile phones, to tablets, to PCs and Macs. Our proven data models for customer segmentation, employee engagement, and customer loyalty can be embedded in custom web applications, or connected with your CRM to deliver value way beyond what is expected from traditional market research.

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eListen
Our social media monitoring application has been developed for consumer insights managers and marketers. It is active web listening with an impressive sentiment accuracy of over 85%. We partner with selected market research, advertising, and media agencies to help them offer a state of the art web listening solution to their clients.

 

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eCommunities
Expand your market research capabilities by using our award winning, multilingual private online communities platform. Available as a DIY solution, it can provide cutting edge market research and co-creation in your country. The platform can be fully customised with your own branding or that of your client’s. Our partners receive full admin rights and training for their staff.
 

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Online Research Support
Are you an agency evolving your online quantitative or online qualitative research?  We can partner with you to give you cutting edge competence in the digital world. We are  particularly experienced in the areas of customer segmentation, pricing research, customer loyalty, and employee engagement.

 
 

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Latest Posts

Our Definitions

  • Social Media Research

    Social media research seeks to analyse and understand how social media is used in business. It is an integral part of Digital Market Research which is what DigitalMR is all about. The most popular use is marketing and communications, but social media research can also be used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.

    In addition to using traditional online market research and analytics to find out more about how customers use social media DigitalMR uses two groups of Digital Solutions: Social Media Listening and Private Online Communities.

  • The team

    the DigitalMR team

    The DigitalMR team offers a unique combination of technology and customer insight DNA. We combine multiple data sources and deliver actionable customer insights to our clients.

    We have a strong online market research background that informs the development of our social media monitoring and online communities platforms.

  • From Social Media Monitoring to Active Web Listening

    Active Web Listening is best described through the following process: Listen – Analyse – Understand– Engage. We listen on the web by harvesting relevant posts for a brand or a topic on an on-going basis. We then analyse the topics and the sentiment for a brand and its competitors and extract actionable business insights for our clients.

    Our unique approach delivers sentiment accuracy that is over 85% in any language. We use Net Sentiment Score, a trade-marked score which reflects what the overall sentiment is for a brand or a topic.

  • Private Online Communities

    Private online communities are an integral element of social media research. They are a great resource for any marketing department interested in obtaining customer feedback “on tap” to help with content generation, new product development and new communication campaigns.

    A private online community can be branded or not depending on its objectives and can operate in tandem with our active web listening service. The ideal size for an online community for co-creation is 50-500 members who can be targeted based on their opinions expressed online.

  • social media research
  • the DigitalMR team
  • Active Web Listening
  • Online Communities