Social Media Research
Social media research seeks to analyse and understand how social media is used in business. It is an integral part of Digital Market Research which is what DigitalMR is all about. The most popular use is marketing and communications, but social media can also be used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.
In addition to using traditional online surveys and analytics to find out more about how people/customers use social media DigitalMR uses two groups of Digital Solutions: Active Web Listening and Private Online Communities.
DigitalMR is the first holistic digital market research specialist. Our expertise in Social Media Research, can help you better understand what people are thinking and feeling when online.
We use our expertise of technology and social media to create innovative market research solutions. Our team of programmers, researchers and social media experts create bespoke web-based research applications that deliver real value for clients who wish to leverage social media for marketing and market research.
Active Web Listening
Active Web Listening is best described through the following process: Listen – Analyse – Understand– Engage. We listen on the web by harvesting relevant posts for a brand or a topic on an on-going basis. We then analyse the sentiment for a brand and its competitors and extract actionable business insights for our clients.
Our unique approach delivers sentiment accuracy that is over 70% in more than 50 languages. We use Net Sentiment Score, a trade-marked score which reflects how positive or negative overall sentiment is for a brand.
Private Online Communities
Private online communities are an integral element of social media research. They are a great resource for any marketing department interested in obtaining customer feedback “on tap” to help with new product development and new communication campaigns.
A private online community can be branded or not depending on its objectives and can operate in tandem with our active web listening service. The ideal size for an online community for co-creation is 200-500 members who can be targeted based on their opinions expressed online.