Online market research shouldn’t be boring. We employ modern, interactive, and fun ways to collect data using any connected device, from mobile phones, to tablets, to PCs and Macs. Our proven data models for customer segmentation, employee engagement, and customer loyalty can be embedded in custom web applications, or connected with your CRM to deliver value way beyond what is expected from traditional market research.
Online Research Support
Are you an agency evolving your online quantitative or online qualitative research? We can partner with you to give you cutting edge competence in the digital world. We are particularly experienced in the areas of customer segmentation, pricing research, customer loyalty, and employee engagement.
“We found the listening247 report delivered by DigitalMR to be very useful in gaining a better understanding of the social media landscape around the watch market.”
“We were particularly impressed with the 85% sentiment accuracy they were able to achieve in the Greek language, and were happy to finally see accurate consumer sentiment both in respect to our brand and our key competitor.”
“The DigitalMR team was very helpful with the set-up of our first client community in Lithuania and quite forthcoming in providing sales material and valuable content...”
“The DigitalMR team developed a customised mobile enabled multilingual evaluation tool for YPO. They delivered on time and exceeded expectations by providing additional functionality with a flexible and responsive approach to meeting our requirements.”
“communities247 by DigitalMR allowed our agency to defend existing client contracts and win new clients for market research.”
“Choosing DigitalMR as our online platform supplier gives us peace of mind in terms of being up-to-date and ahead of technology-led data collection methods”
“Results of DigitalMR’s Segmentation Analysis of YPO’s 20,000 member CEOs – corporate leaders in more than 120 nations worldwide – were invaluable, measurably exceeding Scope of Work contract expectations.”
“DigitalMR is an innovative next-gen research agency on the forefront of all digital research methods and social media research. Through our close collaboration, they have helped us in getting a superior understanding of our clients’ needs.”
“The DigitalMR approach to online research was quite innovative. It allowed FlexPaths to organise think-tanks with top executives of companies who apparently enjoyed and valued participating in an online conversation with peers.”
“The DigitalMR eCommunities platform emphasizes the MASMI Poland image of a cutting edge research agency and helps create long term relationships with our clients due to the nature of the offering.”
“listening247 was used by Carlsberg for a digital campaign evaluation, in an effort to measure the success of a YouTube campaign in terms of shares. listening247 was the only tool (among 5) that got the number of shares right.”
“SABMiller asked DigitalMR to annotate social media posts about beer with sentiment, for 3 Spanish speaking countries in Latin America. Previous results had reached a sentiment precision of 44% which made the measurement useless. listening247 was used to annotate approx. 30,000 posts with sentiment.”
“DigitalMR has produced a social media listening report for our product category that covered user posts on public websites in 6 different languages including German where the sentiment accuracy at sentence level was 91%. ”