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Category Social Media
Posted on 30th of April 2012
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The rise of private social networks – and leveraging them for online research
Do you still use your company intranet? While websites have become more interactive and social media savvy, the company intranet now feels rather old-school, almost prehistoric. If you are looking for more efficient internal communications then developing a Facebook style social network in-house, has many advantages over the old standard intranet. [...]
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Category Social Media
Posted on 16th of March 2012
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Social Media Research for UK Banks - listening to customers the easy way
If, like me, you have a love/hate relationship with the organisations that you bank with, then occasionally you may be moved to comment about them. People used to write letters or pick up the phone to register complaints or praise. Nowadays letter writing seems to be a dying art and unless you like listening to pan-pipes while you are put on hold i [...]
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Category Social Media
Posted on 7th of March 2012
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New light through old windows – how traditional exchange of ideas in the physical world help us with social media
If you have ever found yourself emailing a work colleague, when in reality it’s easier to actually speak to them, then perhaps you will appreciate how it’s easy to get carried away with virtual conversation through online forums and communities in the social media era. The ease and accessibility of interacting with our fellow humans via comput [...]
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Category Social Media
Posted on 8th of February 2012
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DIY Research – if your radiator is leaking do you call a plumber?
Agency side market researchers are not renowned for having dramatic outbursts, but there are two words that are guaranteed to raise their hackles: DIY Research. I can remember when DIY research outfit Survey Monkey started up, it was greeted with a mixture of derision and disdain among research professionals – I should know, I was one of them. [...]
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Category Social Media
Posted on 26th of January 2012
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Social Media Research, co-creation and beyond – the best new online qualitative tools
Advances in technology, coupled with the rise of social media, have led to a proliferation of new and exciting qualitative research techniques. They offer fast-turnaround, cost effective insights to clients; plus ease of use, convenience and increased engagement to participants. It’s easy to see why online qualitative research is becoming an inva [...]
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Category Social Media
Posted on 10th of January 2012
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Why companies should care more about insights?
A recent survey showed that European and American CEOs didn’t place much emphasis in the insight generation capability of their companies. The “strategic insight generation process” wasn’t included in their top ten priorities list. As demonstrated by many behavioral studies, human beings can remember and focus on no more than 3-5 items at t [...]
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Category Social Media
Posted on 6th of January 2012
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Is "Open Source" a viable business model?
One of the benefits associated with the social media revolution has been the increased emphasis in sharing and collaboration. Wikipedia has developed into a global information resource through donations and a decentralised structure of volunteers giving up their free time to run it. Vast business empires have grown out what is basically offering fr [...]
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Category Social Media
Posted on 28th of December 2011
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The Big 5 “TLAs” in Social Media. What are they and how should they be used to build advocacy?
Three Letter Acronyms (TLAs for short!) sometimes appear to be just another level of confusing business jargon. In this blog we demystify the most useful TLAs in social media and show you how they all inter-connect. Find out how to get them working for you and watch your online engagement and advocacy grow. The five most popular TLAs all have [...]
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Category Social Media
Posted on 21st of December 2011
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In Search of Consumers' Pulse- Procter and Gamble Going Digital
It is no accident that P&G is a global marketing giant. It continually pushes innovation and learning across the entire organization, constantly seeking ways to extend its competitive advantage. Any of us who have worked with P&G (and most firms in the MR industry have at some point in their lifespan) can attest to their rigorous standards [...]
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Category Social Media
Posted on 30th of November 2011
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From sales to advocacy – the new holy grail for social media marketers
Two great ways to spread your message across online media Traditional models for building a sales funnel or sales pipeline would typically start with “Awareness” at the top and then, via a series of marketing and customer relationship activities, work their way down to “Sales” at the sharp end. With the emergence of social media as a ma [...]
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