What if you could open a window into your customers’ lives?
communities247 is an MROC, a multilingual market research online communities platform that enables the recruitment and engagement of 10s, 100s or 1000s of people for high engagement and insights on demand.
It only takes 78 seconds to find out how communities247 can be helpful to your business.
Our Solutions
communities247® for Brands
Gone are the days when brands could control their equity through advertising. This is the era of consumer engagement. communities247® is an award winning platform for custom private online communities that can help you engage in a dialogue with your customers. Platform activities such as bulletin boards and video diaries have been developed for true customer insights and co-creation.
communities247® for Agencies
Expand your market research capabilities by using our award winning, multilingual private online communities platform. Available as a DIY solution, it can provide cutting edge market research and co-creation in your country. The platform can be fully customised with your own branding or that of your client’s. Our partners receive full admin rights and training for their staff.
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Latest Posts
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2017-07-06
Language Technology Industry Summit 2017
DigitalMR is happy to be participating in a LT-Innovate event once again, where DigitalMR CEO Michal...
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2017-07-05Cyber Capital HQ Podcast Series - Interview with Michalis Michael
In this short podcast by Cyber Capital HQ, DigitalMR CEO Michalis Michael talks about the inspiratio...
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2017-07-03What does the future of Market Research look like? Can it be democratised?
MROCs (Market Research Online Communities) and the ability to harvest posts from the social web and ...
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Our Definitions
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Social Media Research
With the explosion in use of social media during the past few years, it is essential for every brand and organisation to invest in Digital Market Research in order to effectively manage their performance and reputation, which is what DigitalMR is all about.
Social media research is not only used for marketing and communications purposes, but is also often used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.
In addition to offering traditional online market research, such as online surveys, DigitalMR uses two cutting edge Digital Solutions: Social Media Listening and Private Online Communities.
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The team
The DigitalMR team has both technology and customer insights DNA; a unique combination of software engineers, data scientists, and market researchers.
We combine multiple data sources and integrate traditional research methods with digital research, delivering actionable customer insights to our clients.
Our strong online market research background informs the development of our social media listening and online communities platforms, making them suitable for their purpose.
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Social Media Monitoring, Social Listening, Social Analytics...
No matter what you call it (we call it social listening & analytics) it has one main purpose: to help you understand how your brand or organisation is perceived online, and to provide not only accurate insights but also actionable business insights.
We harvest public online data such as social media posts, and using machine learning - the most successful part of artificial intelligence - we eliminate the “noise” and analyse the data for topics (semantic analytics), sentiment, and emotions, with high accuracy.
Our unique approach delivers results with sentiment accuracy over 80% and semantic accuracy over 85% in any language. We also use the Net Sentiment Score, a DigitalMR trademarked metric which reflects the overall sentiment for a brand or a topic, and can be compared to metrics from traditional research, such as the Net Promoter Score.
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Private Online Communities
Private online communities are an integral element of next generation market research, and through their various functions can be used for the benefit of multiple departments within an organisation. They can be used for engagement, co-creation (content generation, new product development), insights, and customer advocacy amplification.
A private online community can have 10s, 100s, or 1000s of members, can be branded or unbranded, and can even be used to engage consumers or influencers identified through web listening efforts.
DigitalMR’s online communities (communities247) come with a range of native market research tools as well as the ability to integrate 3rd party tools.
Testimonials
“We found the listening247 report delivered by DigitalMR to be very useful in gaining a better understanding of the social media landscape around the watch market.”
“We were particularly impressed with the 85% sentiment accuracy they were able to achieve in the Greek language, and were happy to finally see accurate consumer sentiment both in respect to our brand and our key competitor.”
“The DigitalMR team was very helpful with the set-up of our first client community in Lithuania and quite forthcoming in providing sales material and valuable content...”
“The DigitalMR team developed a customised mobile enabled multilingual evaluation tool for YPO. They delivered on time and exceeded expectations by providing additional functionality with a flexible and responsive approach to meeting our requirements.”
“communities247 by DigitalMR allowed our agency to defend existing client contracts and win new clients for market research.”
“Choosing DigitalMR as our online platform supplier gives us peace of mind in terms of being up-to-date and ahead of technology-led data collection methods”
“Results of DigitalMR’s Segmentation Analysis of YPO’s 20,000 member CEOs – corporate leaders in more than 120 nations worldwide – were invaluable, measurably exceeding Scope of Work contract expectations.”
“DigitalMR is an innovative next-gen research agency on the forefront of all digital research methods and social media research. Through our close collaboration, they have helped us in getting a superior understanding of our clients’ needs.”
“The DigitalMR approach to online research was quite innovative. It allowed FlexPaths to organise think-tanks with top executives of companies who apparently enjoyed and valued participating in an online conversation with peers.”
“The DigitalMR eCommunities platform emphasizes the MASMI Poland image of a cutting edge research agency and helps create long term relationships with our clients due to the nature of the offering.”
“DigitalMR has produced a social media listening report for our product category that covered user posts on public websites in 6 different languages including German where the sentiment accuracy at sentence level was 91%. ”
“The precision of the listening247 report was measured by an independent 3rd party appointed by SABMiller. They found it to be 87%. “
“listening247 was used by Carlsberg for a digital campaign evaluation, in an effort to measure the success of a YouTube campaign in terms of shares.“
“We at MindTake are delighted to join the communities247 family and look forward to making the most of its potential for qualitative research in our projects across central and southeastern Europe.“
“We are very enthusiastic and proud to be the first in Greece offering exclusively these new, advanced and unique insight solutions by DigitalMR: voice of the customer on the web and on line communities. ”
“communities247 was easy to customise with our branding and the local language, and the flat monthly fee makes it a cost effective and flexible solution.”
“The DigitalMR team went the extra mile to recruit a tough sample and to guarantee data accuracy.”
