What if you could open a window into your customers’ lives?

communities247 is an MROC, a multilingual market research online communities platform that enables the recruitment and engagement of 10s, 100s or 1000s of people for high engagement and insights on demand.

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Our Solutions

communities247® for Brands

Gone are the days when brands could control their equity through advertising. This is the era of consumer engagement. communities247® is an award winning platform for custom private online communities that can help you engage in a dialogue with your customers. Platform activities such as bulletin boards and video diaries have been developed for true customer insights and co-creation. 

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communities247® for Agencies

Expand your market research capabilities by using our award winning, multilingual private online communities platform. Available as a DIY solution, it can provide cutting edge market research and co-creation in your country. The platform can be fully customised with your own branding or that of your client’s. Our partners receive full admin rights and training for their staff.

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Our Definitions

  • Social Media Research

    With the explosion in use of social media during the past few years, it is essential for every brand and organisation to invest in Digital Market Research in order to effectively manage their performance and reputation, which is what DigitalMR is all about.

    Social media research is not only used for marketing and communications purposes, but is also often used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.

    In addition to offering traditional online market research, such as online surveys, DigitalMR uses two cutting edge Digital Solutions: Social Media Listening and Private Online Communities.

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  • The team

    the DigitalMR team

    The DigitalMR team has both technology and customer insights DNA; a unique combination of software engineers, data scientists, and market researchers.

    We combine multiple data sources and integrate traditional research methods with digital research, delivering actionable customer insights to our clients.

    Our strong online market research background informs the development of our social media listening and online communities platforms, making them suitable for their purpose.

  • Social Media Monitoring, Social Listening, Social Analytics...

    No matter what you call it (we call it social listening & analytics) it has one main purpose: to help you understand how your brand or organisation is perceived online, and to provide not only accurate insights but also actionable business insights.

    We harvest public online data such as social media posts, and using machine learning - the most successful part of artificial intelligence - we eliminate the “noise” and analyse the data for topics (semantic analytics), sentiment, and emotions, with high accuracy.

    Our unique approach delivers results with sentiment accuracy over 80% and semantic accuracy over 85% in any language. We also use the Net Sentiment Score, a DigitalMR trademarked metric which reflects the overall sentiment for a brand or a topic, and can be compared to metrics from traditional research, such as the Net Promoter Score.

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  • Private Online Communities

    Private online communities are an integral element of next generation market research, and through their various functions can be used for the benefit of multiple departments within an organisation. They can be used for engagement, co-creation (content generation, new product development), insights, and customer advocacy amplification.

    A private online community can have 10s, 100s, or 1000s of members, can be branded or unbranded, and can even be used to engage consumers or influencers identified through web listening efforts.

    DigitalMR’s online communities (communities247) come with a range of native market research tools as well as the ability to integrate 3rd party tools.

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  • social media research
  • the DigitalMR team
  • Active Web Listening
  • Online Communities

Discover next generation market research today!