What if you could know everything on the internet?

listening247 is a social listening and analytics platform that accesses online posts on any public website, in any language and produces accurate insights that can be integrated with surveys, transactional and observation data.

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Our Solutions

listening247® for Brands

Are you listening? Can your brand afford to ignore what customers are saying online? DigitalMR’s social media monitoring solution has cracked the code of multilingual sentiment analysis for big data harvested from social media and other online sources. By using listening247® for your web listening needs, you can now monitor and manage your brands effectively and with less effort.

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listening247® for Agencies

Our social media monitoring application has been developed for consumer insights managers and marketers. It is active web listening with an impressive sentiment accuracy of over 80%. We partner with selected market research, advertising, and media agencies to help them offer a state of the art web listening solution to their clients.

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Our Definitions

  • Social Media Research

    Social media research seeks to analyse and understand how social media is used in business. It is an integral part of Digital Market Research which is what DigitalMR is all about. The most popular use is marketing and communications, but social media research can also be used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration.

    In addition to using traditional online market research and analytics to find out more about how customers use social media DigitalMR uses two groups of Digital Solutions: Social Media Listening and Private Online Communities.

  • The team

    the DigitalMR team

    The DigitalMR team offers a unique combination of technology and customer insight DNA. We combine multiple data sources and deliver actionable customer insights to our clients.

    We have a strong online market research background that informs the development of our social media monitoring and online communities platforms.

  • From Social Media Monitoring to Social Listening & Social Analytics

    Social media monitoring or social listening is best described through the following process: Listen – Analyse – Understand– Engage. We listen on the web by harvesting relevant posts for a brand and/or a topic on an on-going basis or once-off. We then run our social analytics engine and extract actionable business insights for our clients.

    Our unique approach delivers sentiment accuracy that is over 80% in any language. In terms of semantic analytics our overall precision is over 85%. We also use Net Sentiment Score, a trade-marked score which reflects what the overall sentiment is for a brand or a topic.

  • Private Online Communities

    Private online communities are an integral element of social media research. They are a great resource for any marketing department interested in obtaining customer feedback “on tap” to help with content generation, new product development and new communication campaigns.

    A private online community can be branded or not depending on its objectives and can operate in tandem with our active web listening service. The ideal size for an online community for co-creation is 50-500 members who can be targeted based on their opinions expressed online.

  • social media research
  • the DigitalMR team
  • Active Web Listening
  • Online Communities

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