Data on 1 million

About Us

Redefining Data Intelligence

At DMR we're on a mission to revolutionise the way organisations harness the power of data intelligence. Through cutting-edge AI technology and a commitment to excellence, we empower businesses to make informed decisions that drive growth and enhance the quality of life for people worldwide.

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Where We Started

Founded by Michalis Michael, a seasoned executive with a background in aerospace engineering and a passion for research, DMR began as a small consulting firm. Recognising the untapped potential of unstructured data, Michalis set out to develop AI technology capable of unlocking its full value.

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Empowering Businesses with AI-driven Insights

  • 01

    Our Vision

    Our Vision

    To be the global leader in delivering intelligent data solutions that drive innovation, foster growth, and positively impact communities worldwide.

  • 02

    Our Mission

    Our Mission

    We are dedicated to providing world-leading, AI-driven data insights that enable organisations of all sizes to create better, more affordable products and services. By leveraging our proprietary technology, we strive to equip businesses with the tools they need to thrive in a rapidly evolving digital landscape.

  • 03

    Our Declaration

    Our Declaration

    At DMR we're committed to gathering and delivering intelligent data on 1 million brands by the end of 2027. Our proprietary indices, including the Net Sentiment Score (NSS) and Social Presence Score (SPS), will serve as global currencies, providing organisations with invaluable insights from public online sources.

  • 04

    Our Leadership

    Our Leadership

    Led by Michalis Michael, our CEO and visionary founder, our team consists of dedicated professionals from diverse backgrounds, including software engineers, data scientists, and brand insight consultants. Together, we are committed to pushing the boundaries of what's possible in data intelligence.

What We Stand For (SITREP)

SITREP stands for our core principles: Solve, Innovate, Team Integration, Relentless focus, Everything is possible, and Positive attitude.
  • Solve real problems with scalable solutions:
    We exceed expectations by delivering scalable solutions that address our clients' most pressing challenges.
  • Innovation:
    We embrace innovation as a core principle, constantly striving to improve and challenge the status quo.
  • Team Integration:
    We foster a culture of collaboration, celebrating diversity and unity in pursuit of shared goals.
  • Relentless Focus:
    Our dedication to excellence drives us to continuously enhance our products and services.
  • Everything Is Possible:
    We approach every obstacle with a can-do attitude, exploring creative solutions to achieve success.
  • Positive Attitude:
    We maintain a positive outlook, embracing each day with optimism and enthusiasm.

Board of Directors

Our Board of Directors includes esteemed professionals such as:

Our Brand Promise


At DMR, we promise to wow our customers with exceptional service, innovative solutions, and unparalleled expertise.
Our commitment to excellence drives everything we do, ensuring that our clients receive the highest quality of support and guidance.


DMR is a UK-based company owned by DMR Holdings Ltd, dedicated to providing intelligent data solutions that drive innovation and empower businesses to thrive in a rapidly evolving digital landscape. DMR Holdings Ltd is the parent company of listening247, communities247, and engaging247.

Led by founder and CEO Michalis Michael, our team is committed to revolutionising the way organisations harness the power of data intelligence. DigitalMR Ltd, which operates under the brand name DMR, is the operating company offering the solutions and services offered here.

Over the past years, we have developed cutting-edge AI technology known as listening247, capable of gathering and analysing unstructured data from a variety of sources, including social media, news blogs, and more. With over 100 proprietary AI models and a team of dedicated professionals, we are proud to offer world-leading data insights to organisations worldwide.

At DMR we're more than pioneers in the Intelligent Data as a Service (IdaaS) sector - we're innovators, visionaries, and problem-solvers. With a relentless focus on excellence and a commitment to pushing the boundaries of what's possible, we empower businesses to thrive in a rapidly evolving digital landscape. Join us on our journey to redefine data intelligence and shape the future of business.

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