DigitalMR Blog | Social Listening | Online communities

Integrating unstructured data sources in a matter of hours - not months

9th of April 2021
by Michalis Michael
The Future of MR

Unstructured data makes up over 95% of all recorded human knowledge. It was a lightbulb moment during lockdown; a few days after ...

The battle of small investors against Wall Street

10th of February 2021
by Michalis Michael and Sophia Papagregoriou
Alternative Data

Everyone loves an underdog story, like the classic David and Goliath, or in this case, GameStop and Melvin Capital. Even if you’re ...

10 Things To Do, To Improve Brand Equity
While Brand Revenues Are Plummeting

30th of March 2020
by Michalis Michael
Business Intelligence

My perspective is informed by social intelligence which is what I do for a living, as well as stoicism which is a ...

The 4 Pillars of a Happy Life

6th of February 2020
by Michalis Michael
Human Connections

I posit that the four pillars of a happy life are encapsulated in these 4 verbs: Eat Sleep Exercise Meditate Let's call ...

After 10 years of hard work...

11th of October 2019
by Michalis Michael
DigitalMR

This is the story of a start-up that became a scale-up. It will hopefully offer some helpful thoughts and tips to first-timer ...

The battle of small investors against Wall Street - Part 2

26th of March 2021
by Michalis Michael and Sophia Papagregoriou
Alternative Data

After we published our social intelligence sample report and associated blog post on the GameStop Saga at the beginning of February, things ...

Not Everyday Life

11th of June 2020
by Andri Kkimi & Michalis Michael
Human Connections

DigitalMR CEO Michalis Michael spoke with Siamack Salari about his innovative idea to research current everyday life situations during the Covid-19 pandemic, in an ...

Nobody Likes Pretentious People

18th of March 2020
by Michalis Michael
Human Connections

I’m afraid I am pretentious, but do I have a choice? It’s always good to provide a credible definition of the ...

Data is the new oil and data analytics the new market research!

13th of December 2019
by Michalis Michael
The Future of MR

It is not the first time we’ve pondered the issue of whether market research needs a new name. In fact, as far ...

How to turn banks into public servants without nationalising them

5th of August 2019
by Sophia Papagregoriou
Banking

In the age of social media, the public could be the biggest stakeholder of a company in any industry. For banks specifically ...