DigitalMR Blog | Social Listening | Online communities

Not Everyday Life

11th of June 2020
by Andri Kkimi & Michalis Michael
Human Connections

DigitalMR CEO Michalis Michael spoke with Siamack Salari about his innovative idea to research current everyday life situations during the Covid-19 pandemic, in an ...

Nobody Likes Pretentious People

18th of March 2020
by Michalis Michael
Human Connections

I’m afraid I am pretentious, but do I have a choice? It’s always good to provide a credible definition of the ...

Data is the new oil and data analytics the new market research!

13th of December 2019
by Michalis Michael
The Future of MR

It is not the first time we’ve pondered the issue of whether market research needs a new name. In fact, as far ...

How to turn banks into public servants without nationalising them

5th of August 2019
by Sophia Papagregoriou
Banking

In the age of social media, the public could be the biggest stakeholder of a company in any industry. For banks specifically ...

Is alternative data a fad?

18th of June 2019
by Michalis Michael
New Techniques

A few days after I registered DigitalMR on alternativedata.org (a spur of the moment kind of thing), companies I had never ...

10 Things To Do, To Improve Brand Equity
While Brand Revenues Are Plummeting

30th of March 2020
by Michalis Michael
Business Intelligence

My perspective is informed by social intelligence which is what I do for a living, as well as stoicism which is a ...

The 4 Pillars of a Happy Life

6th of February 2020
by Michalis Michael
Human Connections

I posit that the four pillars of a happy life are encapsulated in these 4 verbs: Eat Sleep Exercise Meditate Let's call ...

After 10 years of hard work...

11th of October 2019
by Michalis Michael
DigitalMR

This is the story of a start-up that became a scale-up. It will hopefully offer some helpful thoughts and tips to first-timer ...

AI: the best invention since sliced bread or the doomsday of humanity?

10th of July 2019
by Michalis Michael
Artificial Intelligence

The pace of change will never be this slow again. Artificial intelligence for text and image analytics has been around for ...

Deutsche Bank ranks first in social media buzz – that’s a good thing, right?

11th of June 2019
by Michalis Michael
Business Intelligence

Nope, not in this case! Statements such as ‘XYZ ranks first on social media buzz’ can be quite misleading. In Social Intelligence ...