Even though I suspect the reasons, I am still amazed with how slow the adoption of social media listening has been, by ...

  I wish you a Healthy & very Happy 2018, dear readers; this is the second of a series of four blog ...

  There are currently over 1,000 social media monitoring tools on the market, so no wonder buyers find it hard to ...

  MROCs (Market Research Online Communities) and the ability to harvest posts from the social web and analyse them using artificial intelligence ...

Up to now, apart from having the ability to access the relevant posts, text analytics and Natural Language Processing (NLP) have been ...

If you follow any of the DigitalMR (DMR) content online, you will know that we often speak about the 3 main avenues ...

  As a blogger, I always try to go for fancy titles that will hopefully attract readers; the problem with fancy titles ...

  “A picture is worth a thousand words” is an old adage that holds true today just as it did in 1911 ...

  Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before ...

During the past three weeks I travelled 10 time zones east and west of GMT, to present at three different ESOMAR events ...