"When we came across the Coca-Cola Superbowl ad paradox, we investigated and analysed it to death. We then started thinking about similar ...

A couple of years ago we published an eBook with the title: “The five most important social media acronyms”. When I was ...

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from ...

In a previous blog post we covered the issue of “quality not quantity” when it comes to effectively engaging with fans and ...

When you can’t be sure if a social media campaign is a success or failure then maybe it’s time to do some ...

"Not all product categories are created equal when it comes to sentiment on social media; some enjoy the admiration of their customers ...

Most people would agree that any PR is good PR; however, I don’t think I was the only one thinking that Coca-Cola ...

// Every self-respecting Market Research agency boasts of delivering robust insights and high-quality data-driven results. But when it comes to social media listening ...

Barclays, Vodafone, Amazon, eBay, Google, Facebook, Starbucks, are among a number of global brands that have been placed under spotlight recently, regarding ...

Traditional media measurement has always been pretty straightforward and transparent. TV programmes win ratings battles on the number of viewers they attract ...