DigitalMR Blog | Social Media

Probably the best next generation market research blog on the web

Evaluating Social Media Campaigns: Why Traditional Surveys Fall Short and What to Do Instead!

15th of May 2023
by Michalis Michael
Social Media

Social media for over a decade now have established themselves as a powerful tool for marketers to reach out to their target ...

Why It’s Better To Be In Luxury Goods Than In Services

21st of March 2016
by Sophia Papagregoriou
Social Media

"Not all product categories are created equal when it comes to sentiment on social media; some enjoy the admiration of their customers, ...

The Amazing Paradox of Negative PR for Coca Cola

17th of July 2014
by Michalis Michael
Social Media

Most people would agree that any PR is good PR; however, I don’t think I was the only one thinking that Coca-Cola ...

Data Curation for Social Media Listening

18th of June 2013
by Marina Gkiza
Social Media

// Every self-respecting Market Research agency boasts of delivering robust insights and high-quality data-driven results. But when it comes to social media ...

How social media research can help Starbucks through taxing times

31st of October 2012
by Steve Cooke
Social Media

Barclays, Vodafone, Amazon, eBay, Google, Facebook, Starbucks, are among a number of global brands that have been placed under spotlight recently, regarding ...

A new marketing phenomenon: The Positive Effect of Negativity

29th of March 2016
by Sophia Papagregoriou
Social Media

"When we came across the Coca-Cola Superbowl ad paradox, we investigated and analysed it to death. We then started thinking about similar cases ...

The Six 3 Letter Acronyms You Should Thoroughly Understand If You Are In Business

4th of June 2015
by Michalis Michael
Social Media

A couple of years ago we published an eBook with the title: “The five most important social media acronyms”. When I was ...

Message to Consumer Insights Managers: “Social Media Listening is for you too!”

1st of November 2013
by Michalis Michael
Social Media

A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from ...

Simply clicks or simply effective? How Simplyhealth delivered a great social media engagement campaign

27th of November 2012
by Steve Cooke
Social Media

In a previous blog post we covered the issue of “quality not quantity” when it comes to effectively engaging with fans and ...

Social Media Research – is the current Waitrose campaign debate missing the point?

16th of October 2012
by Steve Cooke
Social Media

When you can’t be sure if a social media campaign is a success or failure then maybe it’s time to do some ...