DigitalMR Blog | New Techniques

Probably the best next generation market research blog on the web

What is your Social Presence Score (SPS)?

9th of July 2021
by Michalis Michael
New Techniques

Most people prefer order to mess, hardly a surprising conclusion. A score that enables ranking in multi-player environments provides order and the ...

The Impact of Ambiguity in Social Listening and Analytics

30th of August 2016
by Michalis Michael
New Techniques

There are many forms of ambiguity in social media posts, with the most popular being sarcasm. Sometimes it is confused or used ...

The story of a market research company that stumbled upon lead generation

11th of January 2016
by Michalis Michael
New Techniques

Some voices close to DigitalMR are asking us to follow the money; it seems there is a lot more money in sales ...

Precision and Recall in Social Listening

16th of July 2015
by Michalis Michael
New Techniques

For the last 4 years, we have been talking about the importance of sentiment accuracy in social listening. When people asked: “What ...

The 3 Things You Should Get Right If You Use Social Media Listening

17th of February 2015
by Michalis Michael
New Techniques

Social media listening has many names; the most accurate term to describe this new marketing discipline is probably Active Web Listening. “Web” ...

Integration of Surveys, Social and Sales
The Triple S combo was the Holy Grail, but it has been found now

12th of June 2017
by Michalis Michael
New Techniques

Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before ...

What is the Use of Social Listening in Business

3rd of May 2016
by Michalis Michael
New Techniques

Unlike other data collection methods for market research, social listening is not just about customer insights. Uncovering unique actionable insights is the reason ...

5 Tips To Reduce Noise In Social Listening

10th of August 2015
by Michalis Michael
New Techniques

When we say noise in a social listening or social analytics context, we mean posts that are irrelevant to the subject being ...

Is Social Media Analytics Possible Without Taxonomies?

29th of April 2015
by Michalis Michael
New Techniques

The answer to this question if you are in the insights business is a definitive NO. If you are in PR, or ...

Is there anything left unsaid about social media research and marketing?: Part 3

14th of August 2014
by Michalis Michael
New Techniques

Part 3: Sentiment And Semantic Analysis It took a bit longer than anticipated to write Part 3 of a series of posts ...