DigitalMR Blog | New Techniques

Probably the best next generation market research blog on the web

Revolutionize Your Contact Centre with AI: Top 5 Reasons Why You Need It Now

3rd of April 2023
by Michalis Michael
New Techniques

AI can boost Call Centre Efficiency and Customer Satisfaction. Call centres are a vital part of many businesses, providing customer support and ...

Integration of Surveys, Social and Sales
The Triple S combo was the Holy Grail, but it has been found now

12th of June 2017
by Michalis Michael
New Techniques

Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before, ...

What is the Use of Social Listening in Business

3rd of May 2016
by Michalis Michael
New Techniques

Unlike other data collection methods for market research, social listening is not just about customer insights. Uncovering unique actionable insights is the reason ...

5 Tips To Reduce Noise In Social Listening

10th of August 2015
by Michalis Michael
New Techniques

When we say noise in a social listening or social analytics context, we mean posts that are irrelevant to the subject being ...

Is Social Media Analytics Possible Without Taxonomies?

29th of April 2015
by Michalis Michael
New Techniques

The answer to this question if you are in the insights business is a definitive NO. If you are in PR, or ...

What is your Social Presence Score (SPS)?

9th of July 2021
by Michalis Michael
New Techniques

Most people prefer order to mess, hardly a surprising conclusion. A score that enables ranking in multi-player environments provides order and the ...