Integrating data from different sources is admittedly nothing new. Marketing Mix Modelling (MMM) albeit difficult and expensive has been done before ...

Unlike other data collection methods for market research, social listening is not just about customer insights. Uncovering unique actionable insights is the reason ...

When we say noise in a social listening or social analytics context, we mean posts that are irrelevant to the subject being ...

The answer to this question if you are in the insights business is a definitive NO. If you are in PR, or ...

Part 3: Sentiment And Semantic Analysis It took a bit longer than anticipated to write Part 3 of a series of posts ...

There are many forms of ambiguity in social media posts, with the most popular being sarcasm. Sometimes it is confused or used ...

Some voices close to DigitalMR are asking us to follow the money; it seems there is a lot more money in sales ...

For the last 4 years, we have been talking about the importance of sentiment accuracy in social listening. When people asked: “What ...

Social media listening has many names; the most accurate term to describe this new marketing discipline is probably Active Web Listening. “Web” ...

Whenever something unexpected happens in life, some of us pause; we look up and we try to figure it out. Especially if ...