DigitalMR Blog | The Future of MR

Probably the best next generation market research blog on the web

DMR Predictions for 2022 and beyond

17th of January 2022
by Michalis Michael
The Future

Every January, we like to make predictions about the market research industry (MRX) for the year ahead and beyond. Up to now, ...

Integrating unstructured data sources in a matter of hours - not months

9th of April 2021
by Michalis Michael
The Future

Unstructured data makes up over 95% of all recorded human knowledge. It was a lightbulb moment during lockdown; a few days after ...

ESOMAR Revises its Stance on Social Intelligence Accuracy

15th of April 2019
by Michalis Michael
The Future

The precondition to discovering any insights (or foresights), be it unique, actionable or otherwise, is to base them on data of known ...

Accurate Social Insights using Artificial Intelligence

2nd of July 2018
by Sophia Papagregoriou
The Future

WHAT IS IT? Social Listening & Analytics with the highest possible sentiment (≥75%) and topics (≥80%) accuracy in any language. HOW DOES IT ...

Will Market Research practitioners ever overcome their Social Listening doubts?

22nd of February 2018
by Michalis Michael
The Future

Even though I suspect the reasons, I am still amazed with how slow the adoption of social media listening has been, by ...

CX measurement is incomplete without unstructured data

18th of May 2021
by Michalis Michael
The Future

Data Fusion - Data Integration - Data Merge Unlike one of my recent blog posts titled Social Listening - Social Analytics - ...

Data is the new oil and data analytics the new market research!

13th of December 2019
by Michalis Michael
The Future

It is not the first time we’ve pondered the issue of whether market research needs a new name. In fact, as far ...

2019 Predictions on the Future of Market Research

15th of January 2019
by Michalis Michael
The Future

It has almost become a tradition for DigitalMR to offer predictions on the future of the customer insights industry in December or ...

Private Online Communities for Insights on Demand

25th of June 2018
by Sophia Papagregoriou
The Future

WHAT IS IT? Fully customisable DIY Online Communities for consumer engagement, brand advocacy, insights, and co-creation. HOW DOES IT WORK? By combining ...

The future of consumer (actual) behaviour tracking

5th of February 2018
by Michalis Michael
The Future

If you follow any of the DigitalMR (DMR) content online, you will know that we often speak about the 3 main avenues ...

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