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![DMR Predictions for 2022 and beyond](/media/blog/head_images/2022_predictions_blog_post.jpg)
DMR Predictions for 2022 and beyond
Every January, we like to make predictions about the market research industry (MRX) for the year ahead and beyond. Up to now, ...
![CX measurement is incomplete without unstructured data](/media/blog/head_images/puzzle-3223941_1280.jpg)
CX measurement is incomplete without unstructured data
Data Fusion - Data Integration - Data Merge Unlike one of my recent blog posts titled Social Listening - Social Analytics - ...
![Integrating unstructured data sources in a matter of hours - not months](/media/blog/head_images/Screenshot_from_2021-04-12_14-28-40.png)
Integrating unstructured data sources in a matter of hours - not months
Unstructured data makes up over 95% of all recorded human knowledge. It was a lightbulb moment during lockdown; a few days after ...
![Data is the new oil and data analytics the new market research!](/media/blog/head_images/data_analytics_blog_post_1_cropped_alt_q4IBEJf.jpg)
Data is the new oil and data analytics the new market research!
It is not the first time we’ve pondered the issue of whether market research needs a new name. In fact, as far ...
![ESOMAR Revises its Stance on Social Intelligence Accuracy](/media/blog/head_images/unstructured-data.jpg)
ESOMAR Revises its Stance on Social Intelligence Accuracy
The precondition to discovering any insights (or foresights), be it unique, actionable or otherwise, is to base them on data of known ...
![Accurate Social Insights using Artificial Intelligence](/media/blog/head_images/analytics_for_blog_post.jpg)
Accurate Social Insights using Artificial Intelligence
WHAT IS IT? Social Listening & Analytics with the highest possible sentiment (≥75%) and topics (≥80%) accuracy in any language. HOW DOES IT ...
![Private Online Communities for Insights on Demand](/media/blog/head_images/online_communities_for_insights_on_demand.jpg)
Private Online Communities for Insights on Demand
WHAT IS IT? Fully customisable DIY Online Communities for consumer engagement, brand advocacy, insights, and co-creation. HOW DOES IT WORK? By combining ...
![Will Market Research practitioners ever overcome their Social Listening doubts?](/media/blog/head_images/yes_no.jpg)
Will Market Research practitioners ever overcome their Social Listening doubts?
Even though I suspect the reasons, I am still amazed with how slow the adoption of social media listening has been, by ...
![A View on the Future of Asking Questions for Market Research](/media/blog/head_images/question-mark-1481601_1920.jpg)
A View on the Future of Asking Questions for Market Research
I wish you a Healthy & very Happy 2018, dear readers; this is the second of a series of four blog ...
![Images are the New Text in Social Media](/media/blog/head_images/images_are_the_new_text_Fg8FSim.png)
Images are the New Text in Social Media
“A picture is worth a thousand words” is an old adage that holds true today just as it did in 1911 ...