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Campaign Evaluation

Unlocking the Power of Data for Smarter Marketing

Welcome to DMR’s Campaign Evaluation solution – your gateway to unlocking the full potential of your marketing efforts. Understanding the impact of your campaigns is paramount. With our intuitive evaluation solutions, we empower you to measure, analyse, and optimise your marketing strategies like never before.

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Campaign Evaluation

Why Campaign Evaluation Matters

Every campaign you launch is an opportunity to connect with your audience, drive engagement, and ultimately, boost your bottom line. However, without comprehensive evaluation, you’re operating in the dark, unaware of what resonates with your audience and what falls flat.


Campaign Evaluation isn’t just about crunching numbers – it’s about gaining invaluable insights that shape the future of your marketing endeavours. By assessing the effectiveness of your campaigns, you can refine your approach, allocate resources more efficiently, and ultimately, achieve tangible results.

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Empowering Data-Driven Decision Making


At DMR, we believe in the power of data to drive meaningful change. Our Campaign Evaluation solution equips you with the tools and insights needed to make informed, data-driven decisions. By delving into key metrics such as audience engagement, conversion rates, and brand sentiment, we provide a holistic view of your campaign performance.


With our intuitive dashboards and actionable reports, you can identify trends, spot opportunities, and address areas for improvement with precision. Whether you’re fine-tuning your messaging, adjusting targeting parameters, or reallocating budget allocations, our insights empower you to optimize your strategy for maximum impact.

Measuring Success,
One Campaign at a Time


Success in marketing isn’t a one-size-fits-all proposition – it’s about understanding what works best for your unique audience and objectives. With DMR’s Campaign Evaluation solution, you gain clarity into the effectiveness of each campaign, enabling you to refine your approach iteratively.


By tracking key performance indicators (KPIs) and benchmarks, you can gauge the success of your campaigns in real-time, adjusting course as needed to stay ahead of the curve. Whether you’re launching a new product, promoting a special offer, or raising brand awareness, our evaluation solutions provide the insights you need to succeed.


Anders Nyberg

International Insights Director - Carlsberg
Anders Nyberg

listening247 was used by Carlsberg for a digital campaign evaluation, in an effort to measure the success of a YouTube campaign in terms of shares. listening247 was the only tool (among 5) that got the number of shares right. Knowing that there is so much discrepancy between different social media monitoring tools was a helpful lesson for the Carlsberg insight team. The number of relevant posts stated by DMR was actually less than the number of relevant posts stated by the other tools, by 95%.

Andrew McLaughlan

Chief Education & Insights Officer - YPO
Andrew McLaughlan

The DMR team developed a customised mobile enabled multilingual evaluation tool for YPO. They delivered on time and exceeded expectations by providing additional functionality with a flexible and responsive approach to meeting our requirements. DMR always found imaginative solutions to solve issues that came up during the roll out to our membership base across 123 countries.

Case study

listening247 played a pivotal role in enhancing Carlsberg's campaign evaluation by filtering out 99% of noise and isolating 177 pertinent posts from a noisy dataset of 22,448 posts. This precision analytics enabled informed decision-making, improved cost and time efficiency, and enhanced campaign performance, ensuring accurate insights for strategic planning and optimisation of marketing efforts.

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Unlock the Full Potential
of Your Marketing Efforts

With Digital MR’s Campaign Evaluation solution, you can unlock the full potential of your marketing efforts, driving meaningful results and sustainable growth.

Ready to take your marketing to the next level? Get in touch with us today to learn more!