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Building Authentic Brand Advocacy with Influencers

In today's hyper connected world, influencer marketing has become more than just a trend – it's a strategic imperative for brands seeking to resonate with their target audiences authentically. At DMR, we understand the importance of finding the right influencers who not only align with your brand's values but also have the reach and engagement to drive meaningful results.

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benefits of social listening

Discover the Right Influencers

Our influencer discovery process is powered by advanced AI algorithms, meticulously designed to identify influencers whose demographics, content themes, and audience engagement levels perfectly match your marketing objectives. By focusing on topics, follower demographics, and engagement behaviours, we ensure that your message reaches its intended audience with precision, optimising impact and maximising return on investment.

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  • AI-Driven Precision

    We delve deep into the nuances of influencer-brand compatibility. Through sophisticated analysis, we identify influencers whose content resonates authentically with their audience, fostering genuine connections that drive positive brand sentiment and engagement.

  • Evaluating Influencer Performance

    Once we've identified potential influencers, our next step is to evaluate their performance to ensure they align with your brand's goals and objectives. Our Influencer Evaluation framework focuses on key metrics such as engagement rates and Positive Brand Engagement (PBE), providing insights into an influencer's ability to drive meaningful interactions with your target audience.

    At the heart of our evaluation process lies our proprietary Net Sentiment Score (NSS™), a unique metric that measures the balance of positive and negative sentiment in influencer content. By analysing sentiment at scale, we identify influencers who not only resonate with your audience but also inspire them to take action, guiding your marketing efforts towards those who guarantee the most significant positive impact.

  • Data-Driven Insights

    Through advanced analytics and reporting, we empower brands to make informed decisions about their influencer partnerships, ensuring every collaboration drives tangible results and enhances brand credibility.

  • Niche Influence, Maximum Impact

    Our focus on micro and nano influencers enables brands to tap into the power of niche influence, driving meaningful connections and engagement with hyper-targeted audiences. By partnering with influencers who have a genuine affinity for their brand, businesses can foster authentic relationships that translate into long-term loyalty and advocacy.

Why Embrace Influencer Marketing?


Influencer marketing isn't just a passing trend – it's a strategic imperative for brands looking to engage with their audience on a personal level. By selecting the right influencers, evaluating their performance accurately, and managing relationships effectively, brands can unlock remarkable levels of engagement and loyalty, driving sustained growth and success.


Peter Stas

CEO - Frederique Constant
Peter Stas

We found the listening247 report delivered by DMR to be very useful in gaining a better understanding of the social media landscape around the watch market. The report is helping us adapt our social media marketing efforts accordingly. The insights provided by DMR through this process could not have been otherwise obtained, including information such as identification of product category influencers as well as leads i.e. consumers intending to purchase a watch. We were quite pleased with the accuracy of the information we received, and the sentiment analysis reported. A listening247 report can be highly useful to any brand.

Case study

listening247 enabled the luxury watch manufacturer to strategically connect with market influencers and potential buyers by identifying key influencers and approximately 513,000 potential customer leads. This approach enhanced brand perception, revealing the brand as 'elegant' and 'good value for money' while facilitating direct consumer engagement and boosting conversion opportunities.

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Get in touch with us today to learn more.

Discover how our innovative approach can help your brand connect with the right influencers, evaluate their performance, and harness the power of niche influence to achieve your marketing goals.