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- Case Studies (8)
![UK Elections - Voter Opinion on Social Media is Telling a Different Story than the Polls](/media/resources/head_images/UK_elections.png)
UK Elections - Voter Opinion on Social Media is Telling a Different Story than the Polls
DMR In the Press UK Elections - voter opinion on social media is telling a different story than the polls! ...
![The Predictive Power of listening247 in the South African Elections](/media/resources/head_images/SA_elections.png)
The Predictive Power of listening247 in the South African Elections
DMR In The Press The Predictive Power of listening247 in the South African Elections The recent South ...
![Transforming Insights: How Agencies Can Harness Unstructured Data](/media/resources/head_images/market_research_webinar_.jpg)
Transforming Insights: How Agencies Can Harness Unstructured Data
Webinar Watch it Now On Demand Webinar: Discover the Untapped Potential of Unstructured Data in Market Research ...
GameStop Buzz Analysis: Insights and Impact
DMR’s Analysis of GameStop Social Media Buzz Challenges The project "The Battle of Main Street vs. Wall Street" presented a unique challenge ...
![Leveraging Consumer Insights for Beverage Marketing Success](/media/resources/head_images/Research_and_Insight.png)
Leveraging Consumer Insights for Beverage Marketing Success
CHALLENGES A leading beverage manufacturer needed to decode consumer discussions about dining out in Morocco, navigating the dual challenges of multiple languages ...
![Leveraging Text and Image Analytics for Enhanced Consumer Insight](/media/resources/head_images/Image_Analytics.png)
Leveraging Text and Image Analytics for Enhanced Consumer Insight
CHALLENGES A leading fashion brand in South Africa found itself facing a perplexing conundrum. Despite being mentioned across various online platforms, deciphering the true ...
![Success Story in Harnessing Social Media for Consumer Insight](/media/resources/head_images/Social_Listening_and_Analytics.png)
Success Story in Harnessing Social Media for Consumer Insight
CHALLENGES The collaborative project between DMR and a Telecom client sought to integrate social listening analytics with existing consumer surveys. A significant ...
![Discovering New Trends in Dynamic FMCG Market with listening247](/media/resources/head_images/Trend_Discovery.png)
Discovering New Trends in Dynamic FMCG Market with listening247
CHALLENGES A global FMCG company needed to uncover emerging consumer trends in Vietnam’s dynamic market. They required a solution to interpret vast ...
![Cutting Through the Noise: Carlsberg’s Precision in Campaign Evaluation](/media/resources/head_images/Campaign_Evaluation_RkMhtYp.png)
Cutting Through the Noise: Carlsberg’s Precision in Campaign Evaluation
CHALLENGES Carlsberg’s “Standing up for a friend” YouTube campaign initially struggled with a noisy dataset of 22,448 posts, predominantly filled with duplicates ...
![Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story](/media/resources/head_images/Influencer_marketing.png)
Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story
CHALLENGES A leading luxury watch manufacturer needed to enhance their understanding of market dynamics and consumer perceptions. The challenge was to derive ...
![From Consumer Insight to Market Strategy: A Cost-Effective Journey](/media/resources/head_images/Communities_resources.png)
From Consumer Insight to Market Strategy: A Cost-Effective Journey
CHALLENGES A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to ...
![The Social Listening Revolution: How African Banks Can Leverage Social Intelligence for Success](/media/resources/head_images/Header_image_for_webinars__4.jpg)
The Social Listening Revolution: How African Banks Can Leverage Social Intelligence for Success
Webinar watch webinar Unlock the Power of Social Intelligence for Your Bank Unlock the strategic potential ...