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GameStop Buzz Analysis: Insights and Impact
Case Studies June 2024

GameStop Buzz Analysis: Insights and Impact

DMR’s Analysis of GameStop Social Media Buzz Challenges The project "The Battle of Main Street vs. Wall Street" presented a unique challenge ...

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Leveraging Consumer Insights for Beverage Marketing Success
Case Studies May 2024

Leveraging Consumer Insights for Beverage Marketing Success

CHALLENGES A leading beverage manufacturer needed to decode consumer discussions about dining out in Morocco, navigating the dual challenges of multiple languages ...

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Leveraging Text and Image Analytics for Enhanced Consumer Insight
Case Studies May 2024

Leveraging Text and Image Analytics for Enhanced Consumer Insight

CHALLENGES A leading fashion brand in South Africa found itself facing a perplexing conundrum. Despite being mentioned across various online platforms, deciphering the true ...

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Success Story in Harnessing Social Media for Consumer Insight
Case Studies May 2024

Success Story in Harnessing Social Media for Consumer Insight

CHALLENGES The collaborative project between DMR and a Telecom client sought to integrate social listening analytics with existing consumer surveys. A significant ...

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Discovering New Trends in Dynamic FMCG Market with listening247
Case Studies May 2024

Discovering New Trends in Dynamic FMCG Market with listening247

CHALLENGES A global FMCG company needed to uncover emerging consumer trends in Vietnam’s dynamic market. They required a solution to interpret vast ...

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Cutting Through the Noise: Carlsberg’s Precision in Campaign Evaluation
Case Studies May 2024

Cutting Through the Noise: Carlsberg’s Precision in Campaign Evaluation

CHALLENGES Carlsberg’s “Standing up for a friend” YouTube campaign initially struggled with a noisy dataset of 22,448 posts, predominantly filled with duplicates ...

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Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story
Case Studies May 2024

Luxury Watches and Digital Insights: Crafting a Niche Brand’s Success Story

CHALLENGES A leading luxury watch manufacturer needed to enhance their understanding of market dynamics and consumer perceptions. The challenge was to derive ...

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From Consumer Insight to Market Strategy: A Cost-Effective Journey
Case Studies May 2024

From Consumer Insight to Market Strategy: A Cost-Effective Journey

CHALLENGES A global company faced the dual challenge of improving product perception and performance without increasing expenditure. Tasked by the CEO to ...

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The Social Listening Revolution: How African Banks Can Leverage Social Intelligence for Success
Webinars May 2024

The Social Listening Revolution: How African Banks Can Leverage Social Intelligence for Success

  Webinar     watch webinar       Unlock the Power of Social Intelligence for Your Bank   Unlock the strategic potential ...

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Explore Fashion Brand Health with Our Exclusive Webinar On-Demand
Webinars April 2024

Explore Fashion Brand Health with Our Exclusive Webinar On-Demand

  Webinar     Watch Webinar        Explore Fashion Brand Health Insights   In the dynamic world of luxury fashion, ...

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DMR Welcomes New Starters and Announces the Formation of New Teams Following Successful Funding Round
DMR in the Press April 2024

DMR Welcomes New Starters and Announces the Formation of New Teams Following Successful Funding Round

  DMR Welcomes New Starters and Announces the Formation of New Teams Following Successful Funding Round.   DMR, an innovative leader in ...

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Michalis A. Michael, CEO at DMR, Recognised as a Top 50 Global Thought Leader and Influencer on Predictive Analytics
DMR in the Press March 2024

Michalis A. Michael, CEO at DMR, Recognised as a Top 50 Global Thought Leader and Influencer on Predictive Analytics

  Michalis A. Michael, CEO at DMR, has been recognised among the Top 50 Global Thought Leaders and Influencers on Predictive Analytics ...

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