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DMR in the Press

DigitalMR is rebranding to DMR


London, July 29th 2021: London-based DigitalMR, a company in the space of CX, social intelligence and text analytics is rebranding, with a new logo and tagline, from August 2nd 2021. At the inception of DigitalMR in 2010, the term ‘digital’ was used to denote a differentiating factor - that is from ...

DigitalMR CEO spoke to Analytics Insights on how marketing strategies can benefit from AI-based unstructured data analysis


@DigitalMR_CEO Michalis Michael spoke to Analytics Insight, explaining how AI-based unstructured data analysis can make marketing strategies more nuanced. Structured data (SD), as represented by numbers in tables or closed-ended survey questions, cannot provide the marketing departments of companies with the nuances and subtlety offered by unstructured data (UD). The kind of ...

AI CX measurement platform launched to help brands gain valuable market insights from Unstructured Data


London, May 18 2021: Leading social intelligence firm, DigitalMR, has unveiled the launch of an innovative Artificial Intelligence platform that can provide brands with invaluable insights from unstructured customer data from multiple internal and external source types. Already utilised by several top-tier organisations, the AI led platform, listening247, successfully adds accurate ...