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Podcasts

How To Get Customer Insights Using Social Intelligence


In this brand new podcast, @DigitalMR_CEO Michalis Michael talks to Maggie's Hub on the topic of Social Intelligence, discussing how technologies such as machine learning enable us to analyse unstructured data to reach actionable customer insights, the importance of accuracy in social listening & analytics, how social intelligence can be useful to organisations of all sizes, and ...

DigitalMR CEO featured in the SMRA Podcast Series


In this podcast published as part of the SMRA Podcast Series, DigitalMR CEO Michalis Michael talks about social media research - specifically Social Listening & Analytics, and how it can be integrated with traditional market research methods. Michalis also talks about the adoption of such methodologies by the market research industry, and shares some ...