Social Listening: Why, How and When does it work?

On Tuesday June 6th at 9am UK time, DigitalMR CEO Michalis Michael participated in a webinar on the topic of Social Listening, organised by our agency partner in Asia, MRDC Software.Phil Hearn, MRDC S...

Social Media Listening for Qualitative Research

This webinar explores the topic of Social Media Listening, and how to reach actionable business insights taking into account some key factors such as noise elimination and high accuracy sentiment and ...

Using web listening and online communities to enhance social media research strategy for financial sector Part-II

Following the Part I of this webinar, where we looked at methods of web listening and how to enhance your online communities. In Part II, we use real examples of the banking data we gather, to show th...

Using web listening and online communities to enhance social media research strategy for financial sector Part I

Financial organisations are becoming increasingly more involved in engaging with their customers using social media. Finding out what your customers are saying about your brand and your competitors’...

Using online communities and web listening to create a social media research strategy

Organisations are becoming increasingly more involved in engaging with their customers using social media. Finding out what your customers are saying about your brand and your competitors’ brands on...