The Power of Integration: How to Integrate Data from Online Surveys and Retail Audits with Social Listening & Analytics

This case study aims to demonstrate how integrating social listening data with survey data, and other traditional research methods, can help companies uncover some of the most accurate insights possib...

The Positive Effect of Negativity

Why learn more about The Positive Effect of Negativity? ​Discover a new way of looking at sentiment Find out what happened when Coca-Cola aired a TV commercial that turned out to be highly co...

How to Market to Digital Natives

Why learn more about How to Market to Digital Natives?  Understand who Digital Natives and Digital Immigrants are What the advance of Social Media and ‘digitalism’ may imply for the human bra...

The Most Important Social Media Acronyms

Why learn more about social media acronyms? Demistify the jargon surrounding social media Learn how to develop an effective social media marketing strategy Understand how to use 'the Big 5' to in...

Social Media Monitoring

Why should I learn more about Social Media Monitoring/Web Listening? Web listening provides a unique consumer portal at a time when response rates for research projects are dropping and it’s gett...