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![Discovering Trends using Social Intelligence](/media/resources/head_images/pexels-lukas-590022_1.jpg)
Discovering Trends using Social Intelligence
This informative material consists of 3 case studies covering tobacco industry, quick service restaurant and soft drinks industry. These case studies explain how key consumer trends can be ...
![360° CX Measurement](/media/resources/head_images/360.png)
360° CX Measurement
Asking questions in surveys is not enough for a truly 360° CX Measurement. It is important that both internal (client owned) and ...
![Tracking Consumer Behaviour Change Amid Covid-19](/media/resources/head_images/tim-mossholder-C8jNJslQM3A-unsplash_2.jpg)
Tracking Consumer Behaviour Change Amid Covid-19
Buying behaviour is rapidly changing in response to the covid-19 outbreak. Consumers around the world are facing new challenges every day, which creates ...
![Shifting to Online](/media/resources/head_images/person-writing-on-notebook-4144923_small.jpg)
Shifting to Online
The coronavirus pandemic is affecting all aspects of our lives, both as market researchers and as humans. What is obvious, is that all ...
![Turning Word of Mouth into a Mass Medium](/static/v2/images/card-temp.png)
Turning Word of Mouth into a Mass Medium
These days turning word of mouth into a mass medium could not be any easier, and a single individual has the ...
![Growing Your Marketing Team Without Increasing Your Costs](/static/v2/images/card-temp.png)
Growing Your Marketing Team Without Increasing Your Costs
The time has come for every brand and every organisation, regardless of industry or product category, size or revenue, to start an open and continuous ...
![Evaluating Social Media Listening Vendors: 20 Questions](/static/v2/images/card-temp.png)
Evaluating Social Media Listening Vendors: 20 Questions
There are currently over 1,000 social media monitoring (or social media listening) tools on the market, so how does one choose the right ...
![Image Analytics in Social Media Listening](/static/v2/images/card-temp.png)
Image Analytics in Social Media Listening
Text analytics is not always enough in order to get the full story around brands on social media. More and more people ...