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Social Listening & Analytics

Empower Your Brand with Data-Driven Insights

Our suite of social listening and analytics solutions offers you a comprehensive toolkit to boost your brand's presence, understand consumer sentiments, and deliver exceptional customer experiences. With us, you can harness the power of data to make informed decisions and stay ahead of the competition.

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benefits of social listening
Solutions Included

What We Can Do for You

Trend Discovery

Uncover emerging trends with precision using our Trend Discovery solution. Leveraging advanced analytics and natural language processing, we sift through social media posts across languages and countries to reveal key patterns, sentiments, and shifting behaviours in any product category.

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  • Brand Health Tracking

    Keep your finger on the pulse of your brand with our Brand Health Tracking. Beyond just monitoring, actively shape your brand's story to resonate with your audience. Essential for growth and success in today's dynamic market.

  • Customer Experience

    Transform how you engage with customers through our Customer Experience Measurement solution. Dive deep into their interactions, understand their needs, and deliver experiences that exceed expectations. Make every touchpoint count to boost loyalty and satisfaction.

  • Build Your Share of Voice

    Amplify your brand's presence and influence in the market with Social Listening. By boosting visibility and engagement, dominate conversations and attract more customers.

  • Accurately Understand the Market

    Gain deep insights into true consumer sentiments and trends. Tailor strategies that authentically resonate with your audience, enhancing brand relevance.

  • Detect and Manage Brand Crises

    Quickly identify potential issues and strategically address them to safeguard your brand's reputation and maintain customer trust.

Make Informed Business Decisions with Confidence Social Listening & Analytics: Supporting Senior Business Executives
  • For senior business executives, informed decision-making is key. According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers and 19 times as likely to be profitable.
  • For over a decade, the proliferation of social media has enabled the collection, analysis, and understanding of a new type of customer opinion: The Unsolicited Customer Opinion. Combined with solicited customer opinions from surveys and focus groups, this provides a 360-degree view of consumer thoughts and feelings.
  • Contrary to common belief, online posts often have neutral sentiment but still offer valuable insights into brand preferences. With over 100 proprietary AI models, listening247 accurately tags images, text, and audio with sentiment and topics in any language, ensuring data accuracy.
  • Accessing this wealth of information is essential for brands to stay competitive. Those without access to advanced technology will be at a significant disadvantage, as they'll only tap into a fraction of available insights.

Piotr Stefan Szymski

Market Intelligence & Insights Director - SABMiller LatAm
Piotr Stefan Szymski

SABMiller asked DMR to annotate social media posts about beer with sentiment. The precision of the listening247 report was 87% - as measured by an independent 3rd party appointed by SABMiller. The DMR algorithm was used to annotate approx. 30,000 posts from 3 Spanish speaking countries in Latin America in an automated way, with positive, negative, or neutral sentiment towards a number of beer brands. Previous results had reached a sentiment precision of 44% which made the measurement useless.

Maud Legagneur

Global Brand Manager, Oral Care - Procter & Gamble Geneva
Maud Legagneur

DMR has produced a social media listening report for our product category that covered user posts on public websites in 6 different languages including German where the sentiment accuracy at sentence level was 91%. The report was utilised by us and our advertising agency in order to inform our future marketing campaigns. We were very pleased with the findings and the outstanding performance of DMR. We are going to use them again when social media listening reports will be needed.

Case study

Discover how DMR's innovative use of social listening and analytics propelled a groundbreaking collaboration with a Telecom giant. Our cutting-edge approach enabled a meticulous examination, capturing the ever-changing pulse of consumer sentiment in real time. Managing an impressive volume of over 620,605 social media posts, we meticulously aligned Net Promoter Scores (NPS) with Net Sentiment Scores (NSS), delivering unparalleled insights for strategic decision-making.

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Your Brand?

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Let's embark on a journey of innovation, authenticity, and empowerment together.