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A Journey to Artificial Intelligence: Using A.I. for Customer Insights in Latin American Countries

This article revolves around the fact that Artificial Intelligence for the purpose of social listening & analytics can work in any language, in any country, and for any topic. It helps companies enhance their market research activities by introducing an additional source of data; the web. This thesis is demonstrated and supported by three case studies specifically from the LATAM region.

AI for Insights in Latin America

Why download A Journey to Artificial Intelligence?

  • Find out how to uncover accurate insights in any language
  • Discover the untapped power of social listening analytics
  • Understand why traditional methods are no longer sufficient or fully representative
  • Learn about the importance of accuracy when it comes to social insights
  • See the three case studies on the use of Social Listening in LATAM


Click here for the paper

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