Images are the New Text in Social Media

“A picture is worth a thousand words” is an old adage that holds true today just as it did in 1911 when it was coined. Perhaps even more so today as according to Twitter: 77% of all tweets about soft drinks do not include any textual reference to this subject; an image makes whatever point the author wants to make instead.

There are over 1,000 social media monitoring tools out there which use text analytics to analyse social media posts; if the soft drink statistic above is true for all products, then these tools are failing their users - the marketing professionals. Continue Reading on LinkedIn.

About The Author

Michalis Michael

Michalis Michael

Michalis founded DigitalMR in 2010 following a corporate career in market research with Synovate and MEMRB since 1991. He speaks at conferences regularly about social media research and marketing. He has published multiple white papers on market research.