Images are the New Text in Social Media

“A picture is worth a thousand words” is an old adage that holds true today just as it did in 1911 when it was coined. Perhaps even more so today as according to Twitter: 77% of all tweets about soft drinks do not include any textual reference to this subject; an image makes whatever point the author wants to make instead.

There are over 1,000 social media monitoring tools out there which use text analytics to analyze social media posts; if the soft drink statistic above is true for all products, then these tools are failing their users - the marketing professionals. Continue Reading on LinkedIn.