Our Definitions
Social Intelligence (formerly reffered to as Social Media Listening / Social Listening, Social Media Monitoring or Active Web Listening) has one main purpose: to help you understand how your brand or organisation is perceived online, and to provide not only accurate insights but also actionable business insights.
With listening247™ the user can harvest online data such as social media posts, eliminate the "noise" and annotate the data with topics (semantic analysis), sentiment, emotions, customer journey stage etc. with high accuracy, using machine learning (AI).
Our unique approach delivers results with accuracies over 80% in any language. We also use the Net Sentiment Score® , a DMR trademarked metric which reflects the overall sentiment for a brand or topic, and can be compared to metrics from traditional research, such as the Net Promoter Score (NPS).
listening247™ is not just a social intelligence platform; as it is source agnostic it can ingest and annotate text from any source and in any language. Some data sources for which our clients use listening247™ to automatically annotate for brands, customer journey stage, sentiment/emotions, topics etc. are:
Beyond social intelligence and text analytics, using our proprietary deep learning models we can caption images, based on their pixels as the input. In other words AI turns images to text in order for our text analytics capability to annotate for brands, sentiment, topics etc.
Data fusion (or data integration) of unstructured data is much easier than integrating structured data, especially when using a tool like listening247™, which was developed for this purpose - to be an AI based platform that ingests, cleans, and annotates data, making insight discovery easier and faster.
Unstructured data that can be integrated includes:
Data can be integrated from various sources of solicited opinion, unsolicited opinion and behaviour.
CX measurement or management (CXM) has become a major part of what used to be called market or marketing research. It is the discipline of collecting all customer interactions, whether solicited customer feedback (e.g. from surveys) or unsolicited (e.g. from social media), structured (numbers in tables) or unstructured (text, audio, images, video) and respond to what clients ask and need. Detractors, passives and promoters are identified by annotating each interaction with a customer journey stage, so that brands can engage on a one-to-one basis and have a conversation.
Private online communities - or market research online communities - are an integral element of next generation market research, and through their various functions can be used for the benefit of multiple departments within an organisation. They can be used for engagement, co-creation (content generation, new product development), insights, and customer advocacy amplification or to build a brand ambassador community.
A private online community can have 10s, 100s, or 1000s of members, it can be branded or unbranded, and can even be used to engage consumers or influencers identified through social intelligence.
DMR’s online communities (communities247™) come with a range of native market research tools as well as the possibility to seamlessly integrate 3rd party tools such as online surveys from any provider very easily.
With the explosion in use of social media during the last decade, it is essential for every brand and organisation to invest in 360° customer data analytics and customer data platforms (CDP) in order to effectively manage their performance and reputation.
Social media research is not only used for marketing and communications purposes, but is also often used for customer care, operational improvements, R&D, competitive intelligence, internal and external collaboration, as well as for acquiring alternative data for funds, retail banking, insurance, asset management and online trading.
DMR brings insights to their clients by integrating social listening data with multiple structured and unstructured data sources such as surveys, focus groups transcripts, retail purchases, call center audio files, chat messages and email correspondences, thus enabling companies to be successful by being data-driven.
DMR uses two proprietary cutting edge SaaS Solutions: Social Intelligence & Text Analytics (listening247™) and Private Online Communities (communities247™).
Our contact details
Name: DigitalMR Ltd ( dba. DMR)
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
This privacy policy was completed on 20th October 2023.
The type of personal information we collect:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and contact details)
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
We also receive personal information indirectly, from the following sources in the following scenarios:
We use the information that you have given us for:
We may share this information:
The provisions below set out the main circumstances in which DMR may disclose personal information to third parties.
DMR also disclose individually identified information to a third party in the following instances:
In addition, DMR reserves the right to allow access to DMR's systems to third parties providing technical services to DMR when such access is required to provide those services and to provide individually identifiable information to third parties who provide services on DMR's behalf. DMR require such third parties to maintain the security of personally identifiable information and use it only on DMR's behalf in connection with the provision of such services.
DMR may share the collected data along with any other relevant information which is available to the public with clients anonymously.
DMR may also disclose personally identifiable information as required by law or a competent regulatory authority.
If a government authority asks us to share information:
DMR may provide anonymous information and aggregated data about the usage of DMR's services to third parties for such purposes as DMR deems, in DMR's sole discretion, to be appropriate, but this will not include information that can be used to identify the individual.
No individual may disclose personally identifiable information to any third party unless it is with DMR's and any other relevant party's consent.
DMR never sells or shares personally identifiable information with third parties for their marketing purposes.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
How we store your personal information
Your information is securely stored.
The security of personally identifiable information is a priority for DMR. DMR employs security measures to protect such information both online and offline from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.
In particular, note that DMR may require (or be required) to retain certain data if it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data if required for regulatory compliance purposes, or if otherwise required by law. All retained data will continue to be subject to the terms of this privacy.
We keep personal information for as long as a project is live and after that for at least 5 years. We will then dispose of your information by deleting the electronic files that contain it. Archived backups might be stored for another 5 years.
DMR will retain the information as long as the law requires. We will then dispose of personal information by deleting the data from our servers.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us using the information below if you wish to make a request.
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at:
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk