MAXIMISE INFLUENCER IMPACT WITH listening247
FROM DISCOVERY TO EVALUATION, MANAGEMENT AND SUCCESS
FROM DISCOVERY TO EVALUATION, MANAGEMENT AND SUCCESS
Your influencer marketing journey at DMR starts with AI-driven discovery process, carefully identifying influencers whose brand compatibility, audience demographics, and engagement levels align with your marketing objectives. This methodical approach, focusing on influencers by topics, their followers, and how these followers engage with the topics, ensures your message is directed accurately, optimising impact and return on investment.
DMR's Influencer Evaluation streamlines this process, focusing on crucial metrics like engagement rates and Positive Brand Engagement (PBE). Our approach ensures you invest in influencers who truly resonate with your audience. At the core is our Net Sentiment Score (NSS™), a unique metric that measures the balance of positive and negative feedback in influencer content. NSS™ helps pinpoint the influencers who best align with and activate your audience, guiding your marketing efforts towards those who guarantee the most significant positive impact.
Effective influencer management involves more than selection and evaluation; it requires aligning campaign goals with influencer content and dynamically rewarding performance to foster long-term collaborations. This process is streamlined through communities247, an exclusive platform for brands to share approved content directly with influencers, facilitating easy access and distribution. communities247 not only simplifies content approval and dissemination but also enables brands to measure the impact of shared content, ensuring influencers are rewarded in alignment with their contribution to campaign success. This integrated approach ensures a seamless, effective management of influencer campaigns.
DigitalMR's listening247 transforms how businesses connect with micro and nano-influencers. Micro-influencers, boasting 10,000 to 50,000 followers, and nano-influencers, with under 10,000, command highly engaged niche audiences. Leveraging advanced AI analytics, listening247 precisely matches influencers to specific brands and their marketing goals. This strategic alignment amplifies messages with authenticity and high engagement to maximise marketing outcomes.
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