Optimise your marketing spend by continuously improving your advertising campaigns. With the Campaign Analytics tool, you can take your marketing efforts to the next level and achieve long-term success by achieving better results and reaching more customers.
The SPS is a single score that makes it possible to benchmark all aspects of a campaign. Experiment with different tactics and strategies, test different ad creative or copy, and adjust your targeting options to achieve the best possible performance with help by evaluating the campaigns' effectiveness.
AI DRIVEN INSIGHT
Use machine learning models to produce the Net Sentiment Score (NSS)® - an important contributor to the SPS. By leveraging the power of these models, you can gain deeper insights into the sentiment of your audience and take steps to analyse and improve your campaigns for better results.
Understand how competitor campaigns are performing in relation to yours in order to stay ahead. Gain valuable insights into their tactics, strategies, and performance with the Marketing Campaign Analysis and identify areas where you can improve your own campaigns.