CAMPAIGN PERFORMANCE EVALUATION
Benchmark your current and past campaigns with each other and competitive campaigns
Benchmark your current and past campaigns with each other and competitive campaigns
Optimise your marketing spend by continuously improving your advertising campaigns.
The SPS is a single score that makes it possible to benchmark all aspects of a campaign.
Use machine learning models to produce the Net Sentiment Score (NSS) - an important contributor to the SPS
Understand how competitor campaigns are performing in relation to yours in order to stay ahead.
It could be as simple as an interactive table with all campaigns ranked by Social Presence Score (SPS). The SPS is DMR's proprietary measure of the effectiveness of brand communication on Social Media. With a value between 0 and 1, the SPS is a composite score that combines buzz, sentiment, engagement and other metrics.
Campaign | SPS (all sources) |
---|---|
campaign D (competitor 1) | 0.849 |
campaign C (client) | 0.813 |
campaign B (client) | 0.758 |
campaign F (competitor 2) | 0.733 |
campaign H (competitor 2) | 0.726 |
campaign A (client) | 0.692 |
campaign I (competitor 3) | 0.405 |
campaign E (competitor 1) | 0.397 |
campaign G (competitor 2) | 0.336 |
Get online posts about your brand and competitors, annotated with sentiment and topics of conversation using AI.
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