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CAMPAIGN PERFORMANCE EVALUATION

Benchmark your current and past campaigns with each other and competitive campaigns

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WHAT MAKES listening247® BETTER?

Discover online posts about your campaign and competitive ones, in any language and from all social media, accurately benchmarked using the DMR Social Presence Score (SPS).

MARKETING
ROI

Optimise your marketing spend by continuously improving your advertising campaigns.

COMPOSITE METRICS

The SPS is a single score that makes it possible to benchmark all aspects of a campaign.

AI DRIVEN INSIGHT

Use machine learning models to produce the Net Sentiment Score (NSS) - an important contributor to the SPS

COMPETITIVE INTELLIGENCE

Understand how competitor campaigns are performing in relation to yours in order to stay ahead.


 

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DELIVERABLE EXAMPLE

It could be as simple as an interactive table with all campaigns ranked by Social Presence Score (SPS). The SPS is DMR's proprietary measure of the effectiveness of brand communication on Social Media. With a value between 0 and 1, the SPS is a composite score that combines buzz, sentiment, engagement and other metrics. 
 

Campaign SPS
(all sources)
campaign D (competitor 1) 0.849
campaign C (client) 0.813
campaign B (client) 0.758
campaign F (competitor 2) 0.733
campaign H (competitor 2) 0.726
campaign A (client) 0.692
campaign I (competitor 3) 0.405
campaign E (competitor 1) 0.397
campaign G (competitor 2) 0.336

 

 

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FOR AGENCIES

  • Access cost-effective digital solutions to provide cutting-edge service to clients
  • Unlock a new revenue stream by adding the most important data source for social media campaign evaluation
  • Deliver customised insight - from all customer posts to interactive dashboards with conclusions and recommendations
BOOK A DEMO

FOR BRANDS

  • Know what works and what doesn't when it comes to your advertising initiatives
  • Measure your social presence score (SPS) and benchmark against competitors
  • Optimise positive brand engagement and Net Sentiment Score, constantly improve your marketing ROI
BOOK A DEMO



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