DigitalMR Blog | Business Intelligence

Probably the best next generation market research blog on the web

Beyond GPT-4: The Distinctive Value of Text and Image Analytics in Sentiment and Topic Labelling

26th of May 2023
by Michalis Michael
Business Intelligence

In today's fiercely competitive business landscape, companies are constantly seeking ways to gain an edge over their rivals. Among the various capabilities ...

Who Should Own Your NPS Tracker? CX or Insights Teams?

20th of April 2023
by Michalis Michael
Business Intelligence

According to research by Forrester, 53% of companies worldwide have a dedicated CX department, while the remaining companies may integrate CX responsibilities ...

10 Things To Do, To Improve Brand Equity
While Brand Revenues Are Plummeting

30th of March 2020
by Michalis Michael
Business Intelligence

My perspective is informed by social intelligence which is what I do for a living, as well as stoicism which is a ...

Have Banks discovered the value of Social Intelligence yet?

5th of June 2019
by Michalis Michael
Business Intelligence

This is a short story about social intelligence (SI) and banks… listening247 – DigitalMR’s social intelligence solution – has a unique selling ...

8 Things Data Driven Organisations Do Better Than Their Competitors

22nd of January 2019
by Michalis Michael
Business Intelligence

Without a doubt it pays to be data driven. McKinsey Global Institute reports that data-driven organisations are now 23 times more likely ...

Discover the Secret to Predicting Consumer Trends Before Your Competitors

12th of May 2023
by Michalis Michael
Business Intelligence

The discovery of emerging trends has become increasingly important in recent years. Product development and innovation executives are constantly searching for ways ...

Social Listening – Social Analytics – Social Intelligence

20th of April 2021
by Michalis Michael
Business Intelligence

S-L-A-I Social Listening, Social Analytics, and Social Intelligence - are they the same or are they integral parts of a sequential process, ...

Deutsche Bank ranks first in social media buzz – that’s a good thing, right?

11th of June 2019
by Michalis Michael
Business Intelligence

Nope, not in this case! Statements such as ‘XYZ ranks first on social media buzz’ can be quite misleading. In Social Intelligence, ...

The Missing Link in CX Measurement is…

19th of March 2019
by Michalis Michael
Business Intelligence

...Social Intelligence! CX stands for customer experience for those of you who are not familiar with the acronym. There are more related ...

Social Media Intelligence

8th of January 2019
by Michalis Michael
Business Intelligence

As one would expect, social media intelligence (or just social intelligence) came up as a subject at the “Social Intelligence World” conference ...