SOCIAL MEDIA MONITORING TOOL
listening247®is the only social media listening platform that has been specifically developed for multilingual high accuracy annotations and the easy integration of unstructured data from sources other than the web.
It offers the highest semantic and sentiment accuracy on the market. Most people call this discipline Social Media Listening, Social Listening, Social Media Monitoring, or Active Web Listening though the latest term to describe it is Social Intelligence.
listening247® is a platform designed for organisations to manage their unstructured and structured data, not only from social media, but also from their own data sources such as call center conversations, chat message exchanges, emails etc.
Social intelligence can help a company understand what is being said about own and competitive brands, companies, stock tickers, persons' names.
Social Media Monitoring Tool can help an organisation:
Our social media monitoring service harvests data from different sources such as Twitter, Facebook, Instagram, blogs, fora, videos, review websites and any other public online source.
Harvesting irrelevant posts (noise) from these sources can be a common problem when using an automated seach-based dashboard. listening247® enables its users to clean the data and reduce the noise substantially.
Once we harvest the online conversations about own and competitive brands within the product categories of interest, we do semantic and sentiment annotations in order to help decipher the relevant stories in the big data. We provide sentiment not only at the brand level, but within topics, sub-topics, and attributes by brand, company and stock ticker.
Manual data annotation is conducted by our network of native language annotators or the users. If we do not already have a machine learning model trained for a product category, in a few days/weeks, through the social media monitoring software, the listening247® users or DMR can create a comprehensive one in the language of your choice. Finally, we make it easy to decide how to action the social media listening data in the form of various data delivery mechanisms e.g. data through an API or FTP, online dashboards, excel tables, CSV or JSON files with annotated data, that make the production of PPT reports fairly easy.
Customer Insights
Social media has helped provide consumers the platform to share their experiences of brands and services en-mass. When consumers are discussing abrand online – the brand should be “listening”. This is a great way to “keep your finger on the consumer pulse”.
It’s now more vital than ever for organisations to understand what is being said about them, so that they can effectively manage their brands and their reputationonline with the help of a social media monitoring tool.
Social intelligence(or social media listening) is a highly cost effective way to measure what is being said about your brand and where those conversations are taking place; it has become a key tool in informing social media research and marketing strategy. Social listening solutions can now be integrated with your surveys and other internal data.
There are many social media monitoring companies or social media listening platforms that monitor “what” is being said about brands online. However, the role of social media research is to also understand “why”.
Most pure technology and software companies tend to focus on data: gathering it in vast quantities and cranking it out via dashboards without giving a second thought to data relevance and accuracy. But data is of no value unless it is clean and accurately annotated. That’s why, in addition to harvesting posts or ingesting data on listening247® from external data sources it is a pre-condition in the social media monitoring software to make sure the noise is eliminated leaving only the signal accurately annotated for sentiment, emotions, topics, demographics etc.
With its proprietary approach to creating machine learning models, listening247® can annotate for topics and sentiment in any language – assessing what is being said about your company, whether it is good, bad, or neutral. High levels of sentiment precision are notoriously difficult to achieve by purely automated processes. Many technology companies in this space find it difficult to define their levels of accuracy or refuse to do so and most achieve at best only around 60%.
Listen | Annotate | Understand | Engage |
With the Social Media Monitoring Tool, we combine our highly sophisticated sentiment and semantic analysis algorithms with real research know-how, using accurately annotated training data (by humans usually) to further annotate and refine customer machine learning models, that achieve sentiment and semantic accuracies over 80% at post level.
Our suggested approach is to:
DMR monitors millions of online conversations across open-access social media sites such as Twitter and Facebook, forums, blogs and comments on e-commerce sites and online stores through our social media monitoring service. We not only measure the number of posts posted by consumers on the internet and separate them by topic, but we also conduct sentiment analysis – stating whether these posts are positive, negative or neutral.
We aggregate these findings to produce reports that can help you make better business decisions.
We offer a full range of reporting options: from syndicated to fully bespoke, which accommodates your input in report set-up, content and frequency of reporting, plus customised additional analyses of your choice.
We currently have off-the-shelf syndicated reports for a variety of financial services such as alternative data for funds, retail banking, insurance, asset management, online trading.
Reports include detailed analysis on brands, product categories and stock tickers, including share of voice, product features, Net Sentiment Score™ and competitive benchmarking.
Brands can use accurately annotated unstructured data from websites and other social media in the following ways:
Our contact details
Name: DigitalMR Ltd ( dba. DMR)
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
This privacy policy was completed on 20th October 2023.
The type of personal information we collect:
We currently collect and process the following information:
Personal identifiers, contacts and characteristics (for example, name and contact details)
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
We also receive personal information indirectly, from the following sources in the following scenarios:
We use the information that you have given us for:
We may share this information:
The provisions below set out the main circumstances in which DMR may disclose personal information to third parties.
DMR also disclose individually identified information to a third party in the following instances:
In addition, DMR reserves the right to allow access to DMR's systems to third parties providing technical services to DMR when such access is required to provide those services and to provide individually identifiable information to third parties who provide services on DMR's behalf. DMR require such third parties to maintain the security of personally identifiable information and use it only on DMR's behalf in connection with the provision of such services.
DMR may share the collected data along with any other relevant information which is available to the public with clients anonymously.
DMR may also disclose personally identifiable information as required by law or a competent regulatory authority.
If a government authority asks us to share information:
DMR may provide anonymous information and aggregated data about the usage of DMR's services to third parties for such purposes as DMR deems, in DMR's sole discretion, to be appropriate, but this will not include information that can be used to identify the individual.
No individual may disclose personally identifiable information to any third party unless it is with DMR's and any other relevant party's consent.
DMR never sells or shares personally identifiable information with third parties for their marketing purposes.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below:
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
How we store your personal information
Your information is securely stored.
The security of personally identifiable information is a priority for DMR. DMR employs security measures to protect such information both online and offline from access by unauthorised persons and against unlawful processing, accidental loss, destruction and damage.
In particular, note that DMR may require (or be required) to retain certain data if it may be necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally identifiable data if required for regulatory compliance purposes, or if otherwise required by law. All retained data will continue to be subject to the terms of this privacy.
We keep personal information for as long as a project is live and after that for at least 5 years. We will then dispose of your information by deleting the electronic files that contain it. Archived backups might be stored for another 5 years.
DMR will retain the information as long as the law requires. We will then dispose of personal information by deleting the data from our servers.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us using the information below if you wish to make a request.
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at:
Address: Liberty House, 222 Regent Street, W1B 5TR, London, United Kingdom
Phone Number: 0044 203 795 4715
E-mail: info@digital-mr.com
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk