INFLUENCER PERFORMANCE EVALUATION
Are your influencers worth it? Reward high performers and let go of the laggards.
Are your influencers worth it? Reward high performers and let go of the laggards.
Optimise your marketing spend by rewarding high performers and letting go of low performing influencers.
Along with likes, views, possible reach, no. of comments and shares, we analyse all positive brand engagement (PBE) comments and provide easy to read KPIs.
Use custom machine learning models to annotate text and images with sentiment, with over 80% accuracy in ANY language.
We deliver simple to use mobile interactive dashboards in Power BI or Tableau or any other data visualisation tool of your choice.
It could be as simple as a ranking shown in an interactive table (example below ranked by engagement ratio for comments). The Net Sentiment Score (NSS) is a composite score coined and trademarked by DMR, that combines the share of negative with the share of positive sentiment for each influencer's brand related posts.
Influencer | No. of Posts | No. of Comments | Engagement Ratio (comments)* | No. of Likes | Engagement Ratio (likes)* | No. of PBE* Comments | Engagement Ratio (PBE comments)* | NSS* |
---|---|---|---|---|---|---|---|---|
George ... | 7 | 3,032 | 433 | 41,005 | 5,858 | 529 | 76 | 51% |
Sara ... | 1 | 307 | 307 | 1,500 | 1,500 | 65 | 65 | 20% |
Jamie ... | 2 | 564 | 282 | 21,084 | 10,542 | 101 | 51 | 53% |
Lisa ... | 3 | 806 | 269 | 2,130 | 710 | 83 | 28 | 31% |
Ivana ... | 5 | 1,201 | 240 | 530 | 106 | 37 | 7 | -49% |
Manuel ... | 1 | 226 | 226 | 853 | 853 | 51 | 51 | 91% |
Andy ... | 4 | 750 | 188 | 2,579 | 645 | 26 | 7 | 41% |
Kate ... | 2 | 319 | 160 | 1,004 | 502 | 32 | 16 | 79% |
Emily ... | 3 | 424 | 141 | 633 | 211 | 64 | 21 | 94% |
Neil ... | 2 | 205 | 103 | 165 | 83 | 23 | 12 | -15% |
Stefan ... | 2 | 186 | 93 | 310 | 155 | 18 | 9 | 44% |
*Engagement Ratio (comments) = consumer comments / influencer posts
*Engagement Ratio (likes) = sum of likes / influencer posts
*Engagement Ratio (PBE comments) = PBE comments / influencer posts
*NSS = Net Sentiment Score
*PBE = Positive Brand Engagement
Get online posts about your brand and competitors, annotated with sentiment and topics of conversation using AI.
listening247 integrates social intelligence with survey responses, call centre recordings, and online community transcripts in a quick and cost efficient way. Check out our fully DIY online communities platform communities247.
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