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INFLUENCER PERFORMANCE EVALUATION

Are your influencers worth it? Reward high performers and let go of the laggards.

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WHAT MAKES listening247® BETTER?

Influencer posts in any language from all social media platforms, accurately ranked based on positive brand engagement. 

MARKETING
ROI

Optimise your marketing spend by rewarding high performers and letting go of low performing influencers. 

MULTIPLE 
METRICS

Along with likes, views, possible reach, no. of comments and shares, we analyse all positive brand engagement (PBE) comments and provide easy to read KPIs.

AI DRIVEN INSIGHT

Use custom machine learning models to annotate text and images with sentiment, with over 80% accuracy in ANY language.

INTERACTIVE, ALWAYS ON

We deliver simple to use mobile interactive dashboards in Power BI or Tableau or any other data visualisation tool of your choice.

 

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DELIVERABLE EXAMPLE

It could be as simple as a ranking shown in an interactive table (example below ranked by engagement ratio for comments). The Net Sentiment Score (NSS) is a composite score coined and trademarked by DMR, that combines the share of negative with the share of positive sentiment for each influencer's brand related posts. 
 

Influencer No. of Posts No. of Comments Engagement Ratio (comments)*  No. of Likes Engagement Ratio (likes)* No. of PBE* Comments  Engagement Ratio (PBE comments)* NSS*
George ... 7 3,032 433 41,005 5,858 529 76 51%
Sara ... 1 307 307 1,500 1,500 65 65 20%
Jamie ... 2 564 282 21,084 10,542 101 51 53%
Lisa ... 3 806 269 2,130 710 83 28 31%
Ivana ... 5 1,201 240 530 106 37 7 -49%
Manuel ... 1 226 226 853 853 51 51 91%
Andy ...  4 750 188 2,579 645 26 7 41%
Kate ... 2 319 160 1,004 502 32 16 79%
Emily ... 3 424 141 633 211 64 21 94%
Neil ... 2 205 103 165 83 23 12 -15%
Stefan ... 2 186 93 310 155 18 9 44%


*Engagement Ratio (comments) = consumer comments / influencer posts
*Engagement Ratio (likes) = sum of likes / influencer posts
*Engagement Ratio (PBE comments) = PBE comments / influencer posts
*NSS = Net Sentiment Score
*PBE = Positive Brand Engagement

 

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FOR AGENCIES

  • Access cost-effective digital solutions to provide cutting-edge service to clients
  • Unlock a new revenue stream by easily integrating influencer evaluation into your advertising research offering
  • Deliver customised insight - from raw harvested data to interactive dashboards and extensive reports with conclusions and recommendations
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FOR BRANDS

  • Optimise positive brand engagement and the Net Sentiment Score of your campaigns
  • Constantly improve your influencer pool and refine the messaging used in sponsored posts
  • Dynamically reward your influencers based on their performance and the consumer engagement generated by their posts about your brand
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222 Regent Street
W1B 5TR, London
United Kingdom

 

+44 (0)203 795 4715

 
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