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DigitalMR – HoraCore Partnership to offer private online communities in Turkey

London March 4: DigitalMR and HoraCore are pleased to announce the formation of a partnership in Turkey. As of February 2013, HoraCore is the exclusive distributor of DigitalMR’s communities247 platform and social media research services.

communities247 is a software platform that will now allow organisations in Turkey to recruit private online communities or community panels for the purposes of marketing research, co-creation, customer activation and customer advocacy.

The platform is equipped with a range of useful marketing research tools, most of which have been especially designed by DigitalMR’s researchers and software engineers in order to bring innovation and efficiency to the marketing research process. Some of the available tools that enable engagement with the community members are: Moderated Bulletin Board Discussions (enabling the use of rich media), Video and Photo Diaries for ethnography, chat group discussions, One-to-one Live Webcam In-depth Interviews, User Experience Tests, and Polls.

Both CEOs of DigitalMR and HoraCore were colleagues at Synovate (a top 6 global multinational research company, previously owned by Aegis plc) before they took the plunge as entrepreneurs - both having recognised the increasing importance of digital solutions in the marketing research sector.

It is in this spirit DigitalMR’s CEO, Michalis Michael said, “I am thrilled about this partnership for a number of reasons: Turkey is a growing market with great potential in the years to come, reconnecting with good colleagues from Synovate where a high degree of trust is already established and on a very personal note, my friend Alp is Turkish and I am a Greek Cypriot and we hope that our partnership will contribute a little to passing on the message to the people in Cyprus that we can all play a role towards the reunification of the island by coming closer as people.”

Alp Yener the founder and CEO of HoraCore said, “Our Company is committed to bringing our clients in Turkey the best of breed solutions for marketing research. The DigitalMR platform is one more proof that we deliver on this commitment. I have no doubt that the DigitalMR-HoraCore partnership will contribute to the growth of the online research sector in Turkey”.

About DigitalMR
DigitalMR understands what people think and feel when they share views online. It is a specialist company which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and private online communities to enhance its business consulting approach. DigitalMR has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and CEO, Michalis Michael and has presence in London UK, Nicosia Cyprus, Warsaw Poland, Italy, the US and now Turkey.


A photo of DigitalMr CEO, Michalis Michael

Michalis A. Michael
tel: +44 751 571 0370



About HoraCore
Alp Yener founded HoraCore in 2009 to fill a void in the Turkish market for web based research. He combined research and data collection methods using mobile devices and Internet technologies in 2010 and made it available to the Turkish market. With both proprietary and exclusive 3rd party solutions, HoraCore also serves companies in Azerbaijan, Turkmenistan and Kazakhstan as well.

Photo of Alp Yener, CEO of Horacore Consulting

Alp Yener


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