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DigitalMR CEO spoke to Analytics Insights on how marketing strategies can benefit from AI-based unstructured data analysis

Social Data Summit 3rd edition 2020

@DigitalMR_CEO Michalis Michael spoke to Analytics Insight, explaining how AI-based unstructured data analysis can make marketing strategies more nuanced.

Structured data (SD), as represented by numbers in tables or closed-ended survey questions, cannot provide the marketing departments of companies with the nuances and subtlety offered by unstructured data (UD).

The kind of analysis that includes unstructured data provides a far more sophisticated understanding of a given market than the traditional and outdated demographic segmentation practices.


Read the full article here: Marketing Strategies Can Benefit from AI-based Unstructured Data Analysis.

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