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DigitalMR published in Boutique Magazine

Boutique Magazine recently published an article by DigitalMR CEO Michalis Michael, on how social listening - also known as social intelligence, is helping larger retailers navigate their way through the coronavirus pandemic. "The key is to gain a competitive advantage by gathering insights on consumer behaviour that can be acted on quickly."

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Boutique Magazine is the UK’s only publication devoted to independent womenswear retailers. Its content delivers the latest fashion industry news, buying essentials and business advice in a dynamic consumer-style format specifically tailored to its exclusive readership of 5,000 mid to upper end ladieswear retailers.

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