DigitalMR published in Boutique Magazine

Boutique Magazine recently published an article by DigitalMR CEO Michalis Michael, on how social listening - also known as social intelligence, is helping larger retailers navigate their way through the coronavirus pandemic. "The key is to gain a competitive advantage by gathering insights on consumer behaviour that can be acted on quickly."
 

 

Boutique Magazine is the UK’s only publication devoted to independent womenswear retailers. Its content delivers the latest fashion industry news, buying essentials and business advice in a dynamic consumer-style format specifically tailored to its exclusive readership of 5,000 mid to upper end ladieswear retailers.