DigitalMR appoints Ryan Rutan as President of DigitalMR USA to drive US expansion
LONDON 27th April – online market research specialist DigitalMR has expanded its activity in the US market by appointing Ryan Rutan as President of its US operation - DigitalMR USA.
Rutan, who started his role on April 1st, will focus on business development for DigitalMR’s syndicated web listening syndicated reports – in particular the Financial Services, Smartphones and Retail Apparel sectors.
Rutan will be based in Ohio and report directly into DigitalMR MD, Michalis Michael. Commenting on the appointment Michael said: “Ryan is a great addition to our young and energetic team that will take DigitalMR to the next level. This appointment is in line with our strategy to have a strong presence in the main global MR markets. Ryan combines the skill sets that make DigitalMR unique in the marketplace: an understanding of state of the art technology combined with research expertise and business acumen.”
Rutan brings 15 years of professional experience in technology and marketing. He joins from DigitalMR partner, MASMI, where he is also director of technology.
Describing his new role, Rutan said: “I am very excited to be joining DigitalMR, and spearheading the US growth initiatives for an innovative company within the market research industry. My first priority will be the development of relationships with the client organisations that we know will benefit most from the DigitalMR offerings. The opportunity to lead a fast moving, technology based research company in an increasingly digitally inclined market represents a challenge I am most eager to undertake.”
Michalis A. Michael
tel.: +44 751 571 0370
Notes to Editor
DigitalMR understands what people think and feel when they share views online. It is a specialist agency which provides a holistic approach to web based market research. It specialises in utilising social media research, especially active web-listening, and online communities to enhance its business consulting approach. The agency has pioneered new methods in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is headed by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the US.
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